The Walt Disney Co. filed suit Wednesday in Los Angeles against a jewelry company it accuses of marketing counterfeit Mickey Mouse jewelry online.
The Burbank-based entertainment giant filed the suit against the Red Earth Group, which markets jewelry on the internet under the name Satéur.
Disney contends in the suit filed in Los Angeles federal court that the Hong Kong company sells rings, necklaces and earrings under the name “Mickey 1928 Collection” in violation of Disney trademarks, and that the company describes the jewelry as ideal for “Disney enthusiasts.”
According to the complaint, Satéur “seeks to trade on the recognizability of the Mickey Mouse trademarks and consumers’ affinity for Disney and its iconic ambassador Mickey Mouse.”
Representatives of the Red Earth Group could not immediately be reached for comment.
The lawsuit seeks to have a federal judge order Red Earth to stop marketing products that allegedly trade on Disney’s trademark, with monetary damages to be determined.