Peacock is significantly raising the monthly subscription prices for both its advertising-supported and ad-free tiers, while also launching a less expensive tier with less content.
The NBCUniversal streaming platform says that the cost of its ad-supported and ad-free tiers will rise by $3 each to $10.99 per month and $16.99 per month, respectively. Those are substantial hikes, and make Peacock the most-expensive ad-supported streaming tier on the market.
The annual subscriptions will rise to $109.99/year for Premium (with ads) and $169.99/year for Premium Plus (without). The new prices go into effect July 23 for new customers, and August 22 for existing customers
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At the same time, Peacock is launching a new tier called Peacock Select that will cost $7.99 per month or $79.99 per year. The Select tier will include current seasons of NBC and Bravo shows, and some library programming. The Select tier is meant to give a lower-cost way into the platform.
The price hikes come after Peacock saw significant success with the new season of Love Island, and with the addition of the NBA coming this fall. Peacock programming also includes the series Poker Face, and the upcoming spin off of The Office called The Paper. it also includes universal films like How to Train Your Dragon and Wicked.
But sports have become a top priority for NBCU, which programs the NFL in the fall and winter, with the NBA set to join it, as well as the Olympics and other live sports.