Healthy lifestyle brand Life Time acquired the Phoenix 10K road race from its founder, Dr. Art Mollen, on Wednesday.
The race through the Biltmore area will occur on Nov. 8 under the Life Time name for its 51st iteration. The Phoenix 10K’s 50th anniversary last June featured a full-length marathon for the first time.
“I’m incredibly proud of what the Phoenix 10K has become over more than 50 years, and I’m excited about where it’s headed next,” Mollen said in a release. “This race grew organically from small beginnings along the Arizona Canal into one of the most iconic running traditions in Arizona.
“As I look to the future, there’s no better steward than Life Time. … I’m thrilled to remain personally involved as this cherished community event continues to evolve.”
Registration is open online for the marathon, half-marathon, 10K, 5K, kids mile and Phoenix mile races.
“Running continues to experience explosive participation growth, and athletes are seeking events that combine authenticity, quality and community,” said Kimo Seymour, Senior Vice President of Media and Events at Life Time. “The Phoenix 10K embodies all of that. Its history, legendary founder and place in Phoenix running culture make it an exceptional fit for Life Time.
“We’re honored to carry this event forward while celebrating everything that has made it special for so long.”
Life Time’s acquisition comes as it prepared for the opening of two new Arizona locations: one in the PV development in Paradise Valley and an Ocotillo location in Gilbert.
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