The Texas Stock Exchange is seeking to place an electronic ticker on an Uptown Dallas office tower adjacent to Klyde Warren Park in a move setting the tone of what is increasingly known as Y’all Street.
The stock exchange backed by major Wall Street investors has been on the hunt for a permanent Dallas office for the past year-and-a-half after setting up a temporary hub at nearby Weir’s Plaza. Now, the Texas Stock Exchange is seeking neighborhood input Tuesday, with a discussion scheduled with The Oak Lawn Committee, which is an over 40-year-old neighborhood group aimed at helping address quality of life and planning issues in the greater Oak Lawn area that includes Uptown Dallas.
In a letter supporting the changeable sign at Bank of America Tower at Parkside, a 30-story office tower still under construction, Klyde Warren Park President and CEO Kit Sawers said having a national stock exchange ticker featuring listed companies adjacent to the deck park spanning Uptown Dallas and downtown would “add real character to the district and reflect the city’s efforts to establish itself as a national financial center.”
The Texas Stock Exchange isn’t the only firm seeking to add ticker action to Dallas’ office towers. Texas Capital Bank already has a presence at the neighboring 2000 McKinney and plans to add a ticker to its building’s exterior.
A conceptual rendering of a ticker sign on 2000 McKinney Ave., which is adjacent to Bank of America Tower at Parkside, but with a ticker facing McKinney Avenue in Uptown Dallas. (Texas Capital Bank)
Texas Capital Center, a 21-story office tower anchored by the namesake Dallas-based financial services firm, is seeking to change the city of Dallas sign code for the Uptown Dallas public improvement district. Code states each message on a sign must be held for at least 20 seconds — making a rolling ticker not possible unless public opinion and city code change.
The Texas Stock Exchange and Texas Capital Bank did not respond to email requests from CoStar News for comment.
For those in the industry, it appears having a rolling ticker signage on a building would offer some credence to what Dallas executives have been touting as Y’all Street, an alternative to Wall Street.
“We support the TXSE’s application for a digital ticker display,” said Elaine Agather, chair of the Dallas region for JPMorgan Chase & Co. and global vice chair of JPMorgan Private Bank, in a letter to The Oak Lawn Committee.
“Our building is directly in line of sight of where the display would be, and frankly, the idea of our employees and clients looking out and seeing a live stock exchange ticker is exciting,” Agather added. “Having visible signage along this corridor signals to the world that Dallas is serious about its place in the financial landscape.”
Pacific Elm Properties, the landlord of Bank of America Tower at Parkside, declined to comment on the potential of the ticker for the stock exchange or a potential lease with TXSE.
Last September, Crescent Real Estate acquired Texas Capital Center. Crescent Real Estate did not immediately respond to an emailed media request from CoStar News.