The WNBA’s 30th season boasts a roster of 46 official sponsors that matches last year’s Opening Week league record, and includes 11 brands that have signed in the past 12 months. For the fourth consecutive year, CarMax served as the Opening Week’s presenting sponsor. Gatorade and Nike, which have been with the league since the beginning, returned this season. AWS last week joined the WNBA Changemakers Collective, a group of seven partners that the league calls “purpose-driven companies working to empower players and the league, increase visibility, and drive business transformation.”
Under Armour, a footwear sponsor since 2017; YouTube TV (since 2018); Glossier, Moët Hennessy, Meta Quest and Microsoft (all since 2020); and Opill contraception (2024) did not return this season.