When it comes to winning over elite high school recruits, Duke women’s basketball head coach Kara Lawson isn’t relying on glitz and glamour; she’s keeping it real. Lawson’s reputation for honesty and authenticity plays a significant role in the potential commitment of 2026 standout Jenica Lewis, a highly touted guard from Johnston, Iowa.

The Kara Lawson Effect on the Recruiting Trail

Since taking over as Duke’s head coach in July 2020, Lawson has quietly built a powerhouse rooted in culture, toughness, and truth.

A former WNBA champion and Olympic gold medalist, Lawson’s credibility as a player and coach resonates with recruits, especially those with elite-level aspirations. She’s the only active NCAA Division I women’s basketball coach to have reached an NCAA Final Four, won a WNBA title, and earned Olympic gold.

In five seasons at Duke, Lawson has compiled a 97-41 record, led the Blue Devils to three straight NCAA Tournament appearances, and most recently guided the program to its ninth ACC Tournament title and 12th Elite Eight.

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Under her leadership, the 2024-25 team posted a 29-8 record and set program records in assists, three-pointers made, and games played, all while beating every other ACC team during the regular season.

Lawson’s unique blend of championship pedigree, modern leadership, and straight-shooting personality has clearly struck a chord with Lewis. While the top 2026 recruit is still weighing her options, Lawson’s authenticity may ultimately seal the deal.

Jenica Lewis Praises Kara Lawson’s Realness

Lewis, who played a key role for the nationally renowned All Iowa Attack club team, recently spoke about her growing interest in Duke. Despite Duke entering the recruiting process later than other programs, Lewis was immediately struck by the sincerity of the coaching staff.

“I’ve talked to Karen [Lange] and Coach Kara [Lawson], and they’re just really sweet,” Lewis said. “They are really real, and I really appreciate that about them. They’re going to tell me the truth and tell me what I need to hear.”

That level of straightforward communication seems to be setting Duke apart, especially for a player like Lewis, who is looking for a culture rooted in honesty and development. A versatile guard known for her sharpshooting, Lewis has drawn interest from top-tier programs across the country.

Despite a recent lower leg injury that will sideline her for several months, she remains one of the most sought-after players in her class.

If Lewis commits to Duke, it won’t just be a recruiting win but another testament to Lawson’s power to build trust, inspire belief, and lead with truth.