SEOUL – Pokemon fans have a new destination to head to if they want more experiences with the fictional creatures: South Korea’s Jeju Island.
The Korea Tourism Organization (KTO), Pokemon Korea and Jeju Tourism Organization have signed a partnership to launch the 2025 Pokemon Jeju Project: Pokemon Wonder Island In Jeju.
Set to run from Oct 2 to 26, the Pokemon-themed event will take place across Yeomiji Botanical Garden and the Jungmun Tourism Complex to revitalise tourism on the island, organisers said on July 17.
The Japanese media franchise consists of video games, animated series, movies and a trading card game.
Highlights of the Jeju initiative include a Pokemon-themed photo zone at Jeju International Airport, a Pokemon Go stamp rally across designated PokeStops in Jungmun and the Pokemon Run – a family-friendly event held for the first time in South Korea.
The Pokemon Go stamp rally introduces a new in-game feature, allowing visitors to collect digital stamps at specific real-world locations. The Jeju rally marks the first time the feature will be available in South Korea, offering players the chance to win prizes while exploring the island.
The Pokemon Run will guide participants along the cart paths of the Jungmun golf course, providing scenic views of Jeju’s mountains and ocean.
“This project comes at a critical time for Jeju tourism, which has suffered a three-year decline in domestic visitors. We hope this initiative not only re-energises the local tourism sector, but also introduces the global audience to a new side of the Jungmun Tourism Complex,” said a KTO spokesperson. THE KOREA HERALD/ASIA NEWS NETWORK
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