Atomic Wings, the New York-born wing brand, is entering a new phase of growth with more than 20 locations expected to open in 2026.
The restaurant group already has 24 locations open, and its rollout would nearly double the number of sites in a single year, focusing on expansion in its core home market of New York and New Jersey while continuing to build its presence in key regional markets.
In New Jersey, Atomic Wings expects to open six new locations. The planned growth includes five locations in New York — two in Brooklyn, two in Queens and one sports bar concept in Manhattan. The brand is also planning nine openings across Texas, South Dakota, Minnesota, Ohio and Illinois, signaling growing demand for the concept beyond its Northeast roots.
“We’re at a pivotal moment as a brand,” said Zak Omar, CEO of Atomic Wings. “Atomic Wings is looking to skyrocket, and this year we’re on pace for up to 100% growth. What makes this especially meaningful is that we’re doing it by doubling down on our home market. New York and New Jersey are where our story began, and we see tremendous opportunity to continue building density there while also introducing Atomic Wings to new communities across the country.”
Founded in 1989, Atomic Wings claims it is the first halal-certified wing company.
The brand’s growth in New Jersey is also being driven by strong local operators with deep experience in the Atomic Wings system. Leading that expansion is area developer Moe Moustafa, who owns the brand’s two Brooklyn locations and is helping bring six restaurants to New Jersey. The exact locations have not been determined.
“Having the opportunity to grow with Atomic Wings in both Brooklyn and now New Jersey speaks to the strength of the brand and the opportunity we see ahead,” said Moustafa, area developer for New Jersey and owner of Atomic Wings’ two Brooklyn locations.
“The concept resonates because it delivers quality, consistency and bold flavor, and we believe there is tremendous room for growth throughout the region. We’re excited to help introduce Atomic Wings to even more guests in markets that are a natural fit for the brand.”
The U.S. chicken wing franchise market was valued at $4.5 billion in 2024, with forecasts indicating it will reach $7.28 billion by 2033. Wing‑focused restaurants and franchises have surged as wings shift from a “game‑day snack” to an everyday, customizable, high‑flavor menu staple.
Within the industry, wings act as “flavor platforms,” allowing brands to launch sauces, dry rubs and limited‑time flavors. Wingstop and WingStreet are among the major players in the wings segment.