H-E-B isn’t just a beloved Texas grocer because it keeps the Lone Star State fed. Whether it’s pickle and chamoy sherbet or a craze-inducing tortilla blanket, the local brand is elite at creating a viral moment. In the latest, the company has die-hard Spurs fans flocking to the bakery section to track down famed cookie cakes now adorned with the “Spurs nuns” and other Spurs-centric designs.
Every San Antonio-based brand is getting in on the love as the San Antonio Spurs take on the New York Knicks in the NBA Finals –– the first time the Texas hoopers have reached this stage in over a decade. For H-E-B, that means special in-store displays, iconic social content featuring the players, banners flying over entrances, and … cakes?
Select stores now have their iconic cookie cakes topped with “Go Spurs Go,” images of the “Spurs nuns,” or even The Alien (the nickname lovingly bestowed upon star Spur Victor Wembanyama). However, finding them can be a tricky roll of the dice, much like many of H-E-B’s specialty items that gain traction online.
“I really did get the plainest one because all of them were gone,” one fan responded to a video of the cookie cakes.
Digging through the bakery selections at four different locations, MySA confirmed various designs at the Lincoln Heights and Alon Market H-E-Bs. Don’t get your hopes up if you’re heading to the Austin Highway or South Flores locations. However, a TikTok video claims some pretty exciting designs were available at the H-E-B at Loop 1604 and Blanco Road.
Questions were raised about whether H-E-B staff should be painting the Spurs name or logo in icing on desserts in the first place. One concerned commenter, claiming to be an H-E-B lead, said company staff aren’t allowed to write “Spurs” on any cakes due to copyright issues.
The beloved Texas grocer and the San Antonio Spurs have a longstanding partnership in which collaborative merchandise is released, particularly during big moments. H-E-B offered a vague response to these rumors or concerns.
“The cookie cakes are available at select locations. Customer can check with their store’s bakery for availability,” an H-E-B official told MySA. “Our bakeries have approved guidelines to follow for these items.”