- TNT averaging 1.97m viewers through four of first five races
- IndyCar’s non-Indy 500 audience average drops to below 830k viewers
Nascar averaged 2.01 million viewers on TNT for last weekend’s rain-delayed race at Dover Motor Speedway.
The race, won in double overtime by Denny Hamlin, recorded a year-over-year (YoY) audience decrease of 16.3 per cent, although last year’s visit to Dover was much earlier in the season and aired on FS1.
TNT is now averaging 1.97 million viewers through four races, and might be disappointed it is not exceeding the numbers posted by streaming platform Amazon Prime Video.
However, Prime Video saw its average viewership decline fall after each event of its five-race broadcast package, while TNT has seen the opposite trend.
Through 21 regular-season races, Nascar is averaging 2.77 million viewers as it continues to set record-low audience figures.
IndyCar’s viewership struggles on Fox also continued as the series failed to break one million viewers for the fifth-consecutive race in Toronto.
It did, however set a viewership record for the Canadian event. Pato O’Ward’s victory was watched by a record audience of 734,000 viewers, beating the previous high of 530,000 viewers on CNBC in 2016.
In fact, IndyCar’s visit to Toronto was last shown on cable in 2019 on the now-defunct NBCSN channel, when 502,000 viewers tuned in. Since then, it has been exclusive to NBC’s Peacock streaming service, for which little viewership data is available.
Despite these struggles, IndyCar is averaging 1.31 million viewers through 13 races. When the Indianapolis 500 is taken out of account, the series’ average drops to just below 830,000 viewers, which is stronger than all but two seasons since 2016.
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