While PAWmicon and Comic-Con International both have similar sounding names and a shared love of superheroes, they aren’t in the same family.
And yet?
The dog-tastic fundraiser, which raises money for the Helen Woodward Animal Center each year, is tied in spirit to the massive pop culture spectacular, which is happening through July 27 at the San Diego Convention Center.
That heartwarming spirit was on sassy and sweet view July 22 as costumed canines, and their humans, strutted near the Comic-Con Museum in Balboa Park.
Here are some of the hounds that went the dressy distance at the 2025 event, with “all proceeds” being donated directly to the Rancho Santa Fe animal center.
Helen Woodward Animal Center
Helen Woodward Animal Center
A Leia-inspired host welcomes a wonder pup to the stage at the July 22 gathering.
Helen Woodward Animal Center
Helen Woodward Animal Center
Video games had a vivacious showing.
Helen Woodward Animal Center
Helen Woodward Animal Center
A pair of plucky Transformers showed at the party, too.
Helen Woodward Animal Center
Helen Woodward Animal Center
A Care Bear brigade brought all the feels.
Helen Woodward Animal Center
Helen Woodward Animal Center
And a bow-rocking bow wow wowed guests, and there were plenty to wow: More than 350 people attended.
Helen Woodward Animal Center
Helen Woodward Animal Center
Pokemon was a playful presence.
Helen Woodward Animal Center
Helen Woodward Animal Center
And the Fantastic Four, the Queen of Hearts, and SpongeBob Squarepants all made appearances. Keep a paw pointed in the direction of July 2026, when the next PAWmicon will capture our fancies and help fund the important programs of the Helen Woodward Animal Center.