“This organization is built on tradition, volunteers, agriculture, education and community,” Burda said in the release. “I am honored to help align the teams and departments that bring the show to life each year ensuring we continue to deliver an exceptional annual experience while protecting the heritage that makes the Houston Livestock Show and Rodeo unlike any other event in the world.”
Sorting out details
In the new role, Burda will oversee most public-facing aspects of the rodeo, including:
- Mission
- Show operations
- Ticketing
- Sponsorships
- Stadium presentation
- The carnival
Her focus will be on ensuring cross-departmental coordination to enhance operational efficiency, while aligning pricing and revenue strategies with the organization’s mission, per the release.
Burda will also be involved in the creation of the organization’s new agricultural complex along Hwy. 288, per the release. The project will be the largest single facilities investment in the rodeo’s more than 90-year history and is expected to add more than 1 million square feet of event and programming space, Community Impact reported.