Who says holiday magic only belongs in December? This summer, the Fishtown District is bringing festive cheer to Philadelphia with a special Christmas in July edition of the Under the El Bazaar on Saturday, July 18, from 12:00pm to 6:00pm. Taking place beneath the Market-Frankford El along the 1700 block of North Front Street, this family-friendly event promises an afternoon of holiday fun, local shopping, delicious food, and seasonal surprises—all with free admission.

The beloved Under the El Bazaar has become one of Fishtown’s signature community events, connecting local businesses, artists, makers, and neighbors in a vibrant outdoor marketplace. For this special summer celebration, the bazaar will transform into a festive holiday destination complete with cheerful décor, holiday-themed entertainment, and plenty of opportunities to support local vendors.

Visitors can browse a diverse collection of local artisans, makers, and vintage vendors while getting a head start on their holiday shopping. Whether you’re looking to check a few names off your gift list months ahead of schedule or simply searching for unique items for yourself, the marketplace offers plenty of one-of-a-kind finds. Shopping local has never felt more festive—or more fun.

One of the biggest highlights of the day will be the chance to snap a photo with Santa Claus, who will be making a special summertime appearance from 1:00pm to 3:00pm. Families, children, and even pets can get into the holiday spirit while enjoying a rare opportunity to celebrate Christmas long before winter arrives.

Adding to the festive atmosphere, guests can enjoy island-inspired holiday music, holiday decorations with a summer twist, games, and family-friendly activities throughout the afternoon. Seasonal surprises will pop up during the event, creating a cheerful experience for visitors of all ages.

No Fishtown event would be complete without great food and drinks. Several neighborhood favorites will be offering food and beverage specials throughout the day, making it easy to spend hours exploring the bazaar while enjoying some of the area’s best dining destinations. Participating businesses include:

  • Evil Genius Beer Company, 1727 N Front Street
  • Percy Diner & Bar, 1700 N Front Street
  • Pure Green, 1700 N Front Street
  • LMNO, 1749 N Front Street
  • Mecha Noodle Bar, 1700 N Front Street
  • International Bar, 1624 N Front Street

The event reflects the Fishtown District’s ongoing commitment to supporting small businesses and strengthening community connections. Known for its thriving commercial corridor, local shops, restaurants, creative spaces, and neighborhood experiences, Fishtown continues to be one of Philadelphia’s most dynamic destinations.

Admission to the Christmas in July Under the El Bazaar is free, and everyone is welcome to attend. Whether you come for the shopping, the food, the festive music, or a summer photo with Santa, this unique seasonal celebration offers something for everyone.