The bakery opened a store on July 16, 2026, on West 7th Street in Fort Worth, marking a return to its roots nearly 18 years after Jana Howell founded the business in 2008.
“It’s so exciting,” Dixon said in a statement. “My aunt Jana started J. Rae’s in Fort Worth, and to now be in a position where we can open a second location right back where it all began is so special.”
The original J. Rae’s, on Foch Street in Fort Worth, was sold in 2013.
Over the years, Dixon said, customers would drive all the way to Dallas to buy the well-known decorated cookies.
The new store spans 1,700 square feet and retains the brand’s signature design, featuring black-and-white stripes and pink accents.
Cookies remain the shop’s specialty. Offerings include hand-decorated sugar cookies, cupcakes, cheesecakes, cake balls, cookie cakes and classic cookies.
“Decorating is important, but flavor always comes first,” Dixon said. “We want our products to be as delicious as they are beautiful.”
The bakery also accepts custom orders for birthdays, parties, corporate events and any special celebration.
J. Rae’s is located at 3330 W. 7th St, Fort Worth, and 5600 W. Lovers Lane, #143, Dallas. jraesdfw.com.