Old Town Scottsdale invites residents to rediscover one of Arizona’s most iconic destinations this summer by exploring local restaurants, boutiques, galleries and attractions while supporting the businesses that make the district unique.
The invitation is part of Scottsdale’s new year-round Old Town marketing strategy, approved by City Council earlier this month. The strategy establishes a long-term approach to strengthening Old Town as Scottsdale’s cultural heart by increasing year-round visitation, supporting local businesses and showcasing the district’s unique mix of dining, shopping, arts, culture, entertainment and Western heritage. It also emphasizes measuring results to ensure marketing efforts continue to deliver value for residents, businesses and visitors.
The new strategy is designed to ensure Old Town remains one of the Southwest’s premier destinations by building on its distinctive character, celebrating its authentic experiences and creating new reasons for residents and visitors to return throughout the year. It combines marketing, special events, partnerships and public engagement to strengthen Old Town’s long-term vitality.