Warby Parker will open the first location of their shop-in-shop collaboration with Target in a Chicago suburb Saturday.
The Willowbrook Target, located at 7601 Kingery Highway, will be home to the first Warby Parker shop-in-shop location in the country.
It opens at 10 a.m. Aug. 2.
The company recently released photos of what the new shop-in-shop collaboration will look like.
Credit: Warby Parker
Each shop-in-shop location will offer Warby Parker’s full assortment of eyewear and optical services, from glasses and sunglasses to eye exams and vision tests, the company said.
Warby Parker said the Willowbrook shop-in-shop location will be staffed by Warby Parker employees.
In addition to the Willowbrook location, four shop-in-shop locations will open around the country by the end of 2025, Warby Parker said.
The four shop-in-shop locations opening this year are in the following cities:
- Bloomington, Minn.
- Brick, N.J.
- Columbus, Ohio
- Exton, Pa.
Warby Parker at Target will also be available through Target.com, according to the press release.
Credit: Warby Parker
More shop-in-shop locations are slated to open next year, the company said.
More information on the Willowbrook shop-in-shop location is available here.