Nu Way Concrete Forms, in celebration of the St. Louis-based company’s 70th anniversary, will serve as title sponsor for the NASCAR Xfinity Series race on Saturday, Sept. 6, at World Wide Technology Raceway.
In addition to Nu Way in the entitlement role, St. Louis’ award-winning barbeque company Blues Hog will serve as the presenting sponsor.
The 160-lap, 200-mile event, which will be the Xfinity Series’ regular-season finale, will be branded as the Nu Way 200 Sauced by Blues Hog. The race, which marks the Xfinity Series return to the St. Louis Metro East facility for the first time in 15 years, will be broadcast live on The CW Network and MRN Radio beginning at 6:30 p.m. CT.
“We are excited to bring on both Nu Way and Blues Hog for the Nu Way 200 Sauced by Blues Hog NASCAR Xfinity Series race,” said WWT Raceway VP of Sales and Sponsorship Declan O’Neill. “Bringing on two local powerhouses in the St. Louis area shows just how much the support of the community helps build these national events.”
Both local companies have built strong reputations in their respective industries and have made significant contributions to the St. Louis area. Nu Way has become a staple in the St. Louis region’s construction industry by providing premium supplies, equipment and expert services.
“We are thrilled to be the title sponsor for the Xfinity Series race at World Wide Technology Raceway this year! This event holds special significance as it marks Xfinity’s return to WWTR after 15 years, and it perfectly coincides with Nu Way’s 70th anniversary,” Nu Way Director of Sales Mike Townsend said. “We extend our sincere gratitude to our customers for your continued business and loyalty, and we also want to thank WWTR for being a valued and trusted partner.”
Blues Hog will be bringing a new flavor to the Madison, Ill.-based venue during the NASCAR race weekend. Founded in the 1980s, the company has grown into an award-winning barbeque operation, earning national recognition for its sauces and seasonings.
“Blues Hog is excited to bring our bold flavors to the WWT Raceway! Looking forward to providing a fun and tasty experience at the track this year,” Blues Hog owner Tim Scheer said. “Stay Saucy, race fans!”
The Nu Way 200 Sauced by Blues Hog will be complemented by the Enjoy Illinois 300 NASCAR Cup Series Playoff race on Sunday, Sept. 7. The action-packed weekend also is full of entertainment and music as the Confluence Music Festival returns alongside the NASCAR action. The musical acts will be highlighted by a pre-race performance by rising country star Ella Langley and a post-race concert by award-winning country music artist Jon Pardi.
For the full NASCAR weekend schedule click here. To purchase tickets please visit TIXR. For more information, please visit wwtraceway.com, nuwayinc.com or blueshog.com.
WWTR PR