The rumors are getting louder as Apple’s iPhone event in September gets closer. The new iPhone 17 lineup might have some cool new features, but it might also cost more. Reports say that the prices of the iPhone 17 Pro and Pro Max may go up for the first time in years because of higher tariffs and the cost of parts.
Apple is likely to raise the prices of the iPhone 17 Pro and Pro Max by $50, which would be the first time in years. Analysts say that tariffs, inflation, and new features are what are causing the change. There are also rumors of design changes and new features.
The leak comes from the Chinese social media site Weibo and a user named Instant Digital. It matches what Jefferies analyst Edison Lee said would happen before. Lee says that Apple plans to raise the prices of the iPhone 17 Air (also called Slim), 17 Pro, and 17 Pro Max to help make up for the rising costs of parts and tariffs, as per a report by CNET.
ALSO READ: Apple iPhone 17 Air and Pro get surprise release date change — here’s the new timeline
If the predictions come true, the new prices would be as follows:
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$829 for the iPhone 17$979 for the iPhone 17 Air$1,049 for iPhone 17 Pro $1,249 for iPhone 17 Pro Max
It’s interesting that the iPhone 17 Pro is said to have 256GB of storage, which is twice as much as the iPhone 16 Pro’s base storage.
Why are the prices of the iPhone 17 Pro going up now?
There are both economic and political reasons for this price change. Tim Cook, the CEO of Apple, said earlier this year that tariffs could cost the company an extra $900 million, with the iPhone being its most important product. Apple doesn’t often say that tariffs directly affect prices, but it’s getting harder to deal with the higher costs of making and shipping things in China, as per a report by CNET.
Apple hasn’t raised the price of the iPhone Pro, which is $999, since the iPhone X came out in 2017. That launch price would be almost $1,300 today, which means that Apple has been lowering the prices of its Pro models for years. This fall felt like the breaking point for a lot of analysts.
ALSO READ: Every iPhone 17 model gets upgrades — here’s the full breakdown and what’s new across every model
How have the prices of iPhones changed over the years?
Apple’s prices have gone up slowly and steadily over time, with some big jumps every now and then. The price of the standard iPhone has usually gone up by $50 at a time. The iPhone 12, on the other hand, saw a huge jump of $130 to $829 in 2020, as per a report by CNET.
The Plus, Max, and Pro Max models, on the other hand, have often cost more. The iPhone XS Max shocked buyers in 2018 by costing $350 more than the iPhone 8 Plus from the year before. Since then, though, the Pro Max has stayed at $1,099 or $1,199, depending on how much storage it has, as per a report by CNET.
What can people expect at Apple’s fall event?
Apple doesn’t often talk about products that haven’t been released yet, but in the past, its fall keynote has confirmed these changes. The iPhone 17 Pro costs $1,049 and the Pro Max costs $1,249. They could be seen as offering more value because they have more storage, new camera technology, and updated designs.
Everyday buyers can still get the regular iPhone 17 for $829, which keeps Apple’s entry-level flagship within reach. But if you want a Pro model, this year might finally require you to dig a little deeper.
FAQs
Will the iPhone 17 Pro cost more than the model from last year?
Yes, reports say that the price of the iPhone 17 Pro will go up from $999 to $1,049.
Is the price of the regular iPhone 17 going up too?
No, the regular iPhone 17 should stay at $829.