San Diego’s year-round growing season and abundant sunshine create the perfect recipe for some of the most incredible farmers markets in California.
With nearly 5,100 farms throughout the county—ranging from full-time operations to small urban plots—our markets showcase everything from world-famous avocados to surprising specialties like succulents and strawberries.
What makes the best farmers markets in San Diego County truly special isn’t just the produce (though the tomatoes and citrus will spoil you forever).
It’s the community aspect, the chance to chat with actual farmers about their growing methods, and the realization that some of the best dining experiences happen outdoors with a paper bag full of fresh peaches and a cup of locally roasted coffee.
Whether you’re a serious cook hunting for the perfect heirloom tomatoes or someone who just loves the energy of outdoor markets, San Diego offers a farmers market for every day of the week and every neighborhood vibe.
Saturday: The Big Shows
The crown jewel of San Diego farmers markets, Little Italy Mercato is the county’s largest certified farmers market and arguably the most beautiful.
Stretching six city blocks on West Date Street from Kettner Boulevard to Front Street, this Saturday institution draws over 175 vendors and creates the kind of scene that makes you want to move to San Diego immediately.
The market feels distinctly European—maybe it’s the espresso vendors or the way the morning light hits the produce displays—but with a California twist.
You’ll find over 30 certified produce farmers and ranchers, more than 45 artisan grocery vendors, and more than 40 handcrafted goods vendors.
Captain Jack’s Seafood sells fresh sea urchin that disappears quickly, while Joe’s on the Nose coffee truck has been serving the market since it was California’s first gourmet food truck.
When: Saturdays 8 AM–2 PM (also Wednesdays 9:30 AM–1:30 PM)
Location: W. Date Street from Kettner Blvd to Front Street, Little Italy
Best for: European market vibes with California produce quality
Don’t miss: Fresh sea urchin from Captain Jack’s (when available)
San Diego’s oldest and largest farmers market, Hillcrest has been going strong since 1997 and shows no signs of slowing down.
With over 175 vendors and more than 10,000 visitors each week, this market stretches down the street and offers everything from goat milk soaps to mango coconut sundaes.
Note for 2025: The market is temporarily relocating to University Avenue (between Herbert Street and Park Boulevard) while construction happens on the Normal Street Promenade. All your favorite vendors will still be there, and parking remains free on Sundays.
When: Sundays 9 AM–2 PM
Location: Temporarily on University Ave (between Herbert St & Park Blvd)
Best for: Massive selection and international food options
Specialty: Live entertainment and the most diverse vendor mix
This family-friendly market takes place at La Jolla Elementary School and features 120 merchants spread across expansive green space.
What makes this market unique is that all proceeds go to the school to fund art, music, and tech classes—so your Saturday morning shopping helps local education.
The gourmet food court is a highlight, with everything from burritos to crepes to sliders. It’s also a great choice if you’re traveling with kids, thanks to the open space and family-focused atmosphere.
When: Sundays 9 AM–1 PM
Location: 7335 Girard Avenue (Corner of Girard Ave. & Genter St.), La Jolla
Best for: Family outings with excellent prepared food options
Weekday Discoveries
If you want to experience one of San Diego’s trendiest neighborhoods while shopping for grass-fed beef and pastured chickens, the North Park Thursday Market delivers.
This market attracts artists, innovators, and young families who appreciate both quality produce and the neighborhood’s creative energy.
The market runs rain or shine, making it perfect for after-work shopping. The location puts you in the heart of the neighborhood, with Verbatim Books just down the street for post-market browsing.
When: Thursdays 3 PM–7:30 PM
Location: North Park Way from Ray Street to Granada Avenue
Best for: Hip neighborhood vibes and quality meat vendors
Pro tip: Grab wine at Waypoint before strolling through the market
Every Wednesday, the laid-back beach town of Ocean Beach transforms Newport Avenue into a party that doubles as a farmers market.
This isn’t your typical market—expect live musicians handing out mixtapes, vintage finds, and grilled cheese sandwiches the size of your face.
The market feels like a thrift store and traditional farmers market had a love child, with a distinctly OB vibe that makes it feel more like a community gathering than shopping. It’s also one of the few evening markets, running until 8 PM during summer months.
When: Wednesdays 4 PM–8 PM (Apr-Sep); 4 PM–7 PM (Oct-Mar)
Location: 4900 block of Newport Avenue from Cable Street to Bacon Street, Ocean Beach
Best for: Beach town vibes and a party atmosphere
Hidden Gems and Neighborhood Favorites
One of the longest-running farmers markets in San Diego County, this small but mighty market offers fresh, locally sourced fare with stunning views of San Diego Bay and the city skyline.
The setting alone makes it worth the bridge crossing—grab some berries, cheese, and roasted nuts, then find a waterfront spot to enjoy your haul.
When: Tuesdays 2:30 PM–6 PM
Location: Coronado Ferry Landing, 1201 First Street at B Avenue, Coronado
Best for: Scenic beauty and small-town charm
Serving Pacific Beach since 2011, this market has established itself as an essential outdoor grocery store where customers can meet the farmers and makers behind the freshest local fare.
Running every Tuesday from 2 PM to 7 PM, it offers a perfect after-work shopping opportunity for beach community residents and visitors.
The market features certified farm vendors like Angel Hills, Maldonado Farm, and MP Family Farm alongside an impressive array of prepared food vendors.
You’ll find everything from Bonjour Yogurt and E&P Boulangerie to House of Bao and Little Thai Cottage. The diversity of vendors—including Kabul’s Chicken, Parana Empanadas, and Your Salvadorian Kitchen—reflects Pacific Beach’s international community.
What sets this market apart is its commitment to accessibility: they accept EBT benefits and offer Market Match for up to $15 of free fruits and vegetables.
Head to the Information booth on the corner of Hornblend Street and Bayard Street to convert EBT benefits into “Market Bucks.”
When: Tuesdays 2 PM–7 PM
Location: 901 Hornblend Street, Pacific Beach
Best for: After-work shopping with international food options
Rancho Santa Fe Farmers Market
Modeled after longevity villages, this certified farmers market caters to the health- and community-conscious. It features fish ceviche, grilled corn, and watermelon juice alongside Mexican-inspired clothes and jewelry.
With live music, craft booths for kids, guest chefs, and speakers, it offers more than just shopping—it’s a community experience focused on wellness and sustainability.
When: Sundays 9.30 AM–2 PM
Location: 16079 San Dieguito Road, Del Rayo Village Shopping Center, Rancho Santa Fe
Best for: Health-conscious shopping with family activities
North County Adventures
Located about 20 miles east of Escondido and close to Julian, this market offers small-town charm with a passion for sustainability.
Local California producers specialize in microgreens, organic herbs, and blood oranges, while fresh breads range from pesto to pumpkin varieties.
The market features live music and educational talks about sustainability, making it both a shopping trip and a learning experience. Perfect for combining with a Julian apple-picking adventure.
When: Saturdays and Sundays 11 AM–4 PM
Location: 21887 Washington Street (Junction of Highways 78 & 79), Santa Ysabel
Best for: Small-town charm and sustainability education
Combine with: Julian day trip for the full North County experience
This small but charming market offers certified organic produce, specialized chocolate Italian ice, guacamole, and sweet potato pies against a picture-perfect resort setting.
Eleven farmers in North San Diego County provide all the produce, ensuring everything is hyper-local and organic-certified.
When: Saturdays
Location: Welk Resort, Escondido
Best for: Resort setting with organic focus
South Bay Options
Located next to Memorial Park in Chula Vista, this Sunday market hosts 60+ local vendors and serves as the South Bay’s answer to the bigger downtown markets.
It’s a solid choice for families and anyone who prefers a more relaxed pace than the busier Saturday markets.
When: Sundays 10 AM–2 PM
Location: Third Avenue Village, next to Memorial Park, Chula Vista
Best for: South Bay convenience with family-friendly atmosphere
Market Tips and Insider Knowledge
Best Times to Shop:
Early morning for the best selection and cooler temperatures
Last hour for potential deals as vendors don’t want to pack up excess produce
Rain days often mean smaller crowds and extra attention from vendors
What to Bring:
Reusable bags (some markets are transitioning away from plastic)
Cash (many vendors prefer it, though more accept cards now)
A wish list that’s flexible—markets offer surprises
Insulated bags for longer shopping trips
Market Etiquette:
Many markets welcome dogs, but check individual market policies
Don’t be shy about asking for samples—farmers are proud of their products
Some vendors offer recipes and cooking tips along with produce
EBT/SNAP benefits are accepted at most certified farmers markets
The San Diego Advantage
San Diego County produces an incredible variety: we’re a leading avocado producer nationwide, and top crops include nursery plants, flowers, tomatoes, citrus, poultry, eggs, mushrooms, succulents, and strawberries.
About 69% of San Diego County farms are 1 to 9 acres, and more than 40% of producers are women, creating a diverse agricultural community that shows up at these markets.
The weather means there’s always something in season, and the proximity to Mexico adds international flair to many markets.
Whether you’re shopping for tonight’s dinner or planning a week of meals, the best farmers markets in San Diego County offer the kind of quality and variety that makes cooking exciting again.
See you there!
From the European elegance of Little Italy Mercato to the beach party vibes of Ocean Beach, each market reflects its neighborhood while celebrating the incredible agricultural abundance that makes San Diego special.
The hardest part isn’t finding a great farmers market—it’s choosing which one to visit first.
See you there, San Diego!