A new dawn has arrived at the Dallas Symphony Orchestra: Drinks are now allowed in the Meyerson Symphony Center during classical concerts.
The DSO announced the change in a quippy Instagram video this week. “No more ‘where are my glasses?’ moments!” the caption read.
It was a move to enhance the concertgoing experience, according to DSO spokesperson Chelsey Norris.
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“We’ve heard directly from many patrons that they would appreciate being able to enjoy beverages during our concerts,” Norris said in a Friday email.
Drinks were previously allowed during nonclassical concerts, but not classical performances.
In recent years, following a post-pandemic slump in attendance (on par with arts groups nationwide), the DSO has experimented with its programming to lure new audiences. Tchaikovsky’s music has been fused with the discography of Drake; this past spring, Beethoven blended with Beyoncé.
The new policy for drinks, which must be bought from the Meyerson’s lobby bars, may be a step in the same direction.
In the comment section of the DSO’s Instagram post, some patrons were ambivalent.
“No more chugging Veuve Clicquot at intermission,” one user wrote in favor of the news.
Another, who was more critical, wrote: “What pairs best with Rachmaninov’s piano [concerto]? Wine in a plastic cup!”
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