JACKSONVILLE, Fla. – Twelve years.
That’s how long it took Julieta Mosqueda and her husband, Oliver, to go from selling ice pops from a tricycle cart to opening a brick-and-mortar store in Jacksonville.
“This was the place that we were dreaming of 12 years ago,” Julieta Mosqueda, co-owner of Guanabana, told News4JAX.
Julieta and Oliver’s dream began with a tricycle cart 12 years ago. (Courtesy of Julieta Mosqueda)
Guanabana, a handcrafted ice cream and smoothie store, started with Julieta and Oliver’s desire to bring something different to Jacksonville, something that would allow them to embrace their Colombian and Venezuelan roots.
“We want to bring something fun and natural here. We don’t like the artificial colors or the artificial flavors, so we want to bring something natural. Really refreshing,” Mosqueda said.
Guanabana, also known as soursop, is a fruit native to Central and South America. Mosqueda said that fruit has that unique flavor that they want to be known for.
“Our name is a little difficult. For people is very hard to pronounce. But we want something very Latin,” Mosqueda said.
But the road to the store on Gate Parkway has not been easy.
“So the mentality at the beginning to figure out how to start a business is very hard. All the paperwork, the permits. It’s very hard. Also, another big problem was the funding,” Mosqueda said. “The language is very hard because we try to do it, but it’s an obstacle.”
But with the help of local organizations and the determination to make their dream come true, Julieta and Oliver have been making things happen.
“Little by little you start to get all the stuff, all the processing and you see back, and you see, wow, that was not that hard,” Mosqueda said.
Guanabana food truck. (Courtesy of Julieta Mosqueda)
Now that the store is up and running, their focus is on customers, like Alexandra Louie, who has been a Guanabana customer from the beginning — from tricycle cart, to food truck, to brick-and-mortar store.
“It’s been almost, what, nine years, almost ten years since I know them. And I feel again proud of our heritage of who we are, and that they have been able to extend who we are to other communities, not only American people,” Louie said. “Julieta and Oliver are a great example of hard work, dedication, and it’s paying off.”
Alexandra Louie has been a loyal Guanabana customer for almost a decade. (Copyright 2025 by WJXT News4JAX – All rights reserved.)
For Mosqueda, nothing makes her happier than seeing her customers leave satisfied.
“I feel very proud when people come and try very unique items here. For example, the Latino-style fruit bowl, that is very special because it’s the real fruit bowl from my country,” Mosqueda said. “When they try, they love it and they come back and back for more.”
That’s why she said they try to not only include Colombian and Venezuelan items in their menu, but also treats from other countries. They want everybody to feel included.
But what’s the secret ingredient to a successful business like Guanabana?
“This is a real family business,” Mosqueda said. “Our kids always help us. A little by little, they start to learn more about this business.”
Guanabana family. (Courtesy of Julieta Mosqueda)
Because at the end of the day, family is the driving force behind Guanabana.
To learn more about Guanabana, visit this website.
Copyright 2025 by WJXT News4JAX – All rights reserved.