JACKSONVILLE, Ala. — Jacksonville State University’s Marching Southerners have been selected to perform in the 138th Rose Parade Presented by Honda in Pasadena, California, on January 1, 2027. The announcement was made during halftime of the university’s Homecoming game, with fans and band members learning of the honor through a video message from Rose Parade President Terry Madigan.
“Each year, we host more than 5,000 band members from across the country and around the world,” Madigan said. “We spent months reviewing applications, resumes, and videos, and frankly, we’ve been impressed with your musicality, esprit de corps, and technical expertise. Many bands apply, yet this year, only a handful were selected. On behalf of our 935 dedicated members and staff, it is my honor to invite the Marching Southerners from Jacksonville State University to the 138th Rose Parade on January 1, 2027. Welcome to America’s New Year’s Celebration.”
The Rose Parade, viewed by over 78 million people worldwide and drawing more than 700,000 spectators along its route, is one of the most recognized parades globally. Jacksonville State will showcase its tradition of fielding one of the largest collegiate marching bands in the nation. In 2025, the Southerners are marching 484 members, with a travel party of 527, including directors and support staff.
“This is truly a once-in-a-generation opportunity,” said Dr. Kenneth G. Bodiford, Director of Bands at Jacksonville State. “Of all the incredible stages the Marching Southerners have performed on, the Rose Parade rivals—and perhaps exceeds—all of them. The prestige, the visibility, and the marketing value are unmatched. This event will position Jacksonville State University in front of tens of millions at the very start of 2027. The pride, honor, and positive attention this will bring to our band and to the entire institution will be remembered for decades.”
The Southerners’ itinerary will span about six days, including appearances at Bandfest, community service opportunities, and other performances. The trip coincides with the band’s 70th anniversary season. Known for their innovation and trademark sound, the Southerners have performed at iconic events worldwide, including Normandy, France, for the 80th anniversary of D-Day.
To meet the Rose Parade’s requirements, at least 95 percent of the band must participate in the trip, making support from alumni and the community essential. Jacksonville State will soon announce trip details and fundraising opportunities to ensure every member of the Southerners can represent the university in Pasadena.