Taylor Swift’s new album and movie arrive October 3
Taylor Swift debuts her 12th album and movie, “Taylor Swift: The Official Release Party of a Showgirl,” with music videos, behind-the-scenes footage.
Are you ready for it? The Life of a Showgirl, Taylor Swift’s latest album, drops Friday.
Whether your vibe is more “Bejeweled” or your usual plans got “CANCELLED!” Jacksonville has options for every showgirl to celebrate the pop star’s newest album’s release. If you’re planning to sparkle, shimmy or trade friendship bracelets this week, your local Swifties have you covered.
Local businesses are stepping up to turn release day into a full-blown event, giving fans plenty of ways to shake it off, dress up and sing along. Whether your vibe is clubbing until your heels give out, quietly swaying with headphones on, bowling between ballads or painting pottery while humming along to the new tracks, there’s a corner of Jacksonville ready to make your release night unforgettable.
With plenty going on in Jacksonville this week, here’s a breakdown of what events are happening to mark Swift’s 12th studio album, including the when, where and price of the events. Ready your friendship-bracelet trade game — and your dancing shoes.
Shake It Off at Myth Nightclub
- Where: Myth Nightclub (333 E. Bay Street in Downtown Jacksonville)
- When: 7–10 p.m. Friday
- What: The Taylor Swift Album Release Dance Party promises wall-to-wall bangers from Taylor’s catalog plus the brand-new tracks during this 18-and-older event. DJs, disco lights and a crowd of fellow Swifties make this one a must if you’re craving an energetic, era-spanning singalong.
- Cost: Tickets are $20
Silent Disco Fun at Spruce JAX *SOLD OUT*
- Where: Spruce (3644 Post Street in Murray Hill)
- When: 8–11 p.m. Friday
- What: Spruce is offering an 18-and-older Taylor Swift Silent Disco – TLOAS Release Party. One headset channel will play The Life of a Showgirl all the way through, perfect for soaking in the lyrics without interruption. Tickets include headphone rental and your first drink (wine or lemonade), making this an immersive yet laid-back way to celebrate. Spruce also has seasonal, Taylor Swift-themed drinks for those looking to grab a coffee after staying up all night listening to TLOAS.
- Cost: Tickets are $20 but are now sold out
Swiftie Friendship Bracelet Bar Listening Party
- Where: The Literary Lounge (1080 Edgewood Ave. S in Murray Hill)
- When: 6:30-8 p.m. Friday
- What: Listen to Taylor’s The Life of a Showgirl while stringing up unlimited beaded friendship bracelets just like during the Eras tour. This event is all about trading bracelets, playing games and mingling with fellow fans.
- Cost: Tickets are $22 (or buy 3, get 1 free). Food and drinks are not included, but you’re welcome to bring your own.
Bowling, Beads & Break-Up Ballads at Beach Bowl
- Where: Jacksonville Beach (818 Beach Blvd. in Jacksonville Beach)
- When: 6 p.m. Friday
- What: Beach Bowl’s TLOAS event is low-pressure fun with bowling, raffles and the newest album serving as the soundtrack of it all. Every guest gets a raffle ticket for a chance to win exclusive merch, including highly coveted Taylor Swift hoodies.
Glitter and Glaze at Doing Dishes Pottery Studio
- Where: Doing Dishes Pottery Studio (5619 San Jose Blvd. in Lakewood)
- When: 6 p.m. Friday
- What: This family-friendly Glitter and Glaze Taylor Swift Album Release Party mixes creativity with celebration. You can paint, make friendship bracelets and enjoy light refreshments while listening to the album. Perfect for parents, kids and crafty Swifties alike.
- Cost: Tickets are $10 (plus the cost of pottery)
Big Screen Dreams at AMC Theatres
- Where: AMC Theatres across Jacksonville
- When: Friday-Sunday (multiple showings)
- What: AMC is rolling out an official cinematic release party nationwide. Expect music videos, lyric visuals, behind-the-scenes moments and exclusive reflections from Taylor Swift. It’s the closest you’ll get to an arena crowd this weekend — minus the nosebleed seats. The event lasts approximately 89 minutes and trailers will not be shown before the listed start time.
- Cost: Tickets are dependent on location and viewing time
Final Notes for Swifties
- Plan ahead: Most events require tickets or RSVP, so grab yours early.
- Pick your vibe: High-energy dance floor? Quiet headphones? Family crafts? There’s an event for every type of fan.
- Double-check details: Times and policies can shift, so confirm at each venue’s site or socials before heading out.
No matter which option you choose, Jacksonville is giving Swifties plenty of ways to make Oct. 3 a night to remember. From sequins to ceramic mugs, it’s time to live life like a showgirl.