Chicago’s dessert scene is about to get even sweeter. Kith Treats, the cereal-infused ice cream parlor from lifestyle brand Kith, is opening its first Midwest location on Saturday, October 4 on the second floor of the retailer’s new store in the Gold Coast.
The menu will feature soft serve swirls and milkshakes, with signature specials like the Flat White (Cinnamon Toast Crunch, toffee crunch), created by the late Virgil Abloh, and LeBron James’ King’s Treat (Cinnamon Toast Crunch, granola, Snickers). Customers can also customize their own dessert with a variety of cereals, mix-ins, and house-made waffle cones and Belgian waffles. There will be Chicago-exclusive flavors and Kith Treats’ global inline apparel collections as well, according to a release.
Founded in New York in 2015, Kith Treats has since expanded to more than 15 locations worldwide. The company is known for teaming up with celebrities and athletes, plus culinary icons such as Dominique Ansel and Katz’s Deli, on limited-edition offerings, making each release a highly-anticipated event.
The Chicago outpost will have counter seating, with four plush suede barstools that overlook the store, providing a perch for patrons to enjoy their frozen treats. Kith is celebrating the store opening with two major releases: An in-store exclusive collection and a World’s Fair-themed ASICS shoe drop.
Kith is the latest fashion brand to arrive in Chicago — and Kith’s Treats adds a playful twist to the retail experience. In recent years, streetwear heavyweights like Supreme, Bape, and Balenciaga have all opened stores here, broadening the city’s luxury shopping landscape.