The branding at Bill Miller Bar-B-Q might be retro, but the beloved San Antonio chain is entering the digital age. On Friday, October 3, the barbecue joint launched its first-ever app, complete with a loyalty rewards program.
According to a restaurant announcement, the app is now available on Google Play and the App Store. Downloading comes with an immediate perk — a free 32-ounce iced tea — just for registering.
From there, Bill Miller fans can start racking up points. The conversion is simple: spend a dollar, get one point redeemable at checkout in one of four tiers. If Millerheads (is that a thing?) want to order in-store, they can scan a QR code before paying.
100 points gets users a choice of a large tea, brownie portion, biscuit, or chop sandwich, 200 scores a garden salad, two-piece tenders, or crispy sandwich, 250 earns a regular plate, No. 7 combo, No. 2 combo, or breakfast plate. Plus, every guest gets a free brownie on their birthday.
Otherwise, the app works like Favor or Uber Eats, allowing customers to tailor each order with a choice of meats and sides. Both pick-up and delivery are supported.
Bill Miller has rolled out a number of innovations in 2025. In May, the company rolled out a new prototype restaurant at 14540 Potranco Rd. The outpost featured a state-of-the-art point of sale system, a double drive-thru, and a cleaner, contemporary look for the dining room.
The chain is also wrapping up construction on its new corporate headquarters at 5330 State Highway 15, which will include a double-decker kitchen and space for office staff. Ahead of the move, the company closed its 54-year-old flagship downtown restaurant in September.