Get ready for Swedish meatballs in Soho: Ikea is coming back to Manhattan. The Swedish retailer has purchased 529 Broadway, at the corner of Spring Street, for a new store and offices, as reported by the Real Deal. The five-and-a-half story, 53,000-square-foot building — completed in 2016 — will house an Ikea store across the first two floors, with a lower level for storage and upper floors converted to offices. Meanwhile, all month, Ikea will have a daily meatball happy hour at its pop-up, dubbed the IKEA House Warming Event, located in Union Square at 31 East 17th Street, between Fifth Avenue and Park Avenue South, from October 2-26, Thursday through Sunday, from 11 a.m. to 7 p.m. The pop-up promo aligns with the 40th anniversary of its Swedish meatball, and the introduction of another ball, falafels, come January. In stores through Tuesday, October 28, the meatball plate is priced as it was in 1985, at $2.99.
It’s Ikea’s first Manhattan outpost since its Midtown Planning Studio, which closed in 2022. The new Soho location is part of the company’s smaller-format urban strategy, designed to serve city shoppers who’d otherwise head to Red Hook or New Jersey locations. Eater has reached out to the global furniture store for more information.
East Village Meat Market is bringing back its annual Pierogi Day on Saturday, October 11, from 8 a.m. to 4 p.m., when dumplings from Veselka, Rosa-Ly, and others will be sold at 139 Second Avenue, between St. Marks Place and Ninth Street, for about $1 each (25-percent off). And in Queens, following the 2017 opening of its stall in DeKalb Market, the Pierogi Boys Market and Cafe has been open for a month in Ridgewood at 57-34 Catalpa Avenue at Onderdonk Avenue, as a full neighborhood grocer and dinner spot.
Tony Shalhoub’s new namesake CNN series, Breaking Bread, debuts at 9 p.m. Sunday. NYC-area stops include Massara, where he’s an investor; Lebanese Ilili; Orwashers, and pizza spot Razza in Jersey City.