• First time a single NHRA broadcast has attracted more than 2m viewers
  • Nascar’s playoffs now averaging 1.57m viewers with three races left

The National Hot Rod Association (NHRA) delivered the most watched broadcast in its history, averaging 2.07 million viewers on Fox for the Texas FallNationals.

Viewership for the race at Texas Motorplex peaked at 3.63 million viewers. It marks the first time a single NHRA broadcast has drawn more than two million viewers, and comes after the NHRA US Nationals had secured 1.04 million viewers in August.

“This record-setting broadcast is a testament to an exceptional production team – truly the best in the business at delivering drag racing action to our loyal fans with unmatched commitment and passion for the broadcast,” said Steve Reintjes, NHRA vice president of broadcast.

“This milestone also wouldn’t have been possible without the support of the Meyer family and their team at the Texas Motorplex, along with our valued partners at Fox Sports, race teams and sponsors.”

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The NHRA led all other motorsport series in the US for viewership, with Nascar averaging 1.7 million viewers for its Cup Series playoff race at Las Vegas Motor Speedway on USA Network.

This marked a ten per cent increase on the previous weekend’s race at the Charlotte Roval, which also aired on USA Network. It becomes the most-watched Nascar race since the playoffs began at Darlington in late August.

Last year’s playoff race at Las Vegas averaged 2.19 million viewers, but aired on the main NBC channel, making a direct comparison impossible.

It means Nascar’s playoffs are now averaging 1.57 million viewers, with three races to go in the season. Should this continue, it will mean that the Nascar playoffs will average fewer than two million viewers.

Elsewhere in Australia, the Bathurst 1000 drew its biggest television audience since 2016, averaging more than two million viewers nationwide. The Supercars Championships race averaged 1.54 million viewers on the free-to-air (FTA) Seven Network, with a further 459,000 viewers tuning in on pay-TV broadcaster Foxtel.

The streaming figures for the race also broke records, with the average of 211,000 viewers on Seven’s 7Plus over-the-top (OTT) platform delivering the broadcaster its highest audience outside of an Olympics or Australian Football League (AFL) Grand Final.

Meanwhile, Foxtel’s streaming services Kayo Sports and Foxtel Now saw its highest ever day of Supercars streaming, with 207 million minutes watched in total over the different platforms.

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