BOSTON, Mass., Nov. 3, 2025 (SEND2PRESS NEWSWIRE) — 3rd3rd Marketing, the nation’s leading agency redefining how senior living communities connect with older adults, showcases its “Un-Senior Living” approach at the 2025 LeadingAge Annual Conference in Boston. Through two sessions with industry partners, 3rd3rd will explore how communities can reduce ageism in marketing, increase diversity in senior living communities, and improve marketing ROI.
Known as the “Un-Senior Living Agency,” 3rd3rd Marketing has developed strategies that celebrate age with authenticity and inclusivity. The agency’s “Internalized Ageism” booklet helps organizations uncover and address subtle biases that can undermine marketing effectiveness.
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