This year, the need is unlike anything he’s seen before.

HOUSTON — A Houston holiday tradition is confronting unprecedented demand this season as Pancho Claus reports receiving twice as many requests for help compared to previous years. The beloved community figure, who has distributed gifts to children in need for four decades, attributes the surge to government layoffs, temporary loss of SNAP benefits for some families, and fear in the immigrant community.

Richard Reyes, the man behind Pancho Claus, operates out of his workshop in the Greenspoint area of north Houston, where volunteers work year-round to collect and distribute toys and school supplies. This year, however, the combination of increased need and decreased donations has created what Reyes describes as an emergency situation.

“We have ICE, a lot of people are hiding and can’t go to work, they don’t have money for presents you know,” Reyes said.

The workshop serves as a hub for community giving throughout the year, providing toys for Easter and school supplies, as well as emergency relief during crises like the COVID-19 pandemic. But this holiday season presents unique challenges as fewer donations come in during what Reyes says have been tougher times for his supporters.

“It’s heartbreaking because whatever your politics are, whether you’re on this side or that side, the children, it’s not their fault,” Reyes said.

The 40-year veteran of community service has faced his own hardships recently. Earlier this year, vandals destroyed his signature lowrider. He has also battled serious health problems, including heart attacks and bypass surgery, and now has a pacemaker.

When asked about his health, Reyes remained optimistic.

“Yeah, I feel a hundred percent,” he said.

His volunteers, whom they call his posse rather than Santa’s elves, remain committed to the mission. Volunteer Andi Montes described the importance of their work during these challenging times.

“Volunteering is like you dream big and you wanna give back your community, that’s what it’s all about,” Montes said.

Despite the challenges, Reyes and his team continue their efforts to ensure every child in the Houston area has a Christmas, maintaining a tradition that has served the community for generations.

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