By Molly Given
Reading Terminal Market is a fun venue to explore any day in Philly, but especially during its yearly fundraising event.
The city’s historic space is once again hosting its 14th annual Party for the Market on Feb. 21, with tickets on sale for the evening celebrating music, culture, and community.
The activation allows guests to explore the space freely with food from nearly every merchant, open bars, robust live entertainment, and immersive activations throughout the building. As a release notes, last year was a sellout event, attracting over 1,000 attendees, and it is anticipated that tickets for the 2026 event will go quickly. This event is the Market’s largest fundraising effort of the year, and sponsorship packages are also available (benefits include complimentary tickets, access to the VIP sponsor lounge, and advertising opportunities in event materials.)
“Reading Terminal Market and Liberty Coca-Cola Beverages are both committed to investing locally in our communities, making this partnership all the more meaningful,” said Michael Zeller, Senior Director of Sales for Liberty Coca-Cola Beverages, who is sponsoring the event. “We deliver more than beverages to Philadelphia—we refresh the community through support, engagement, and shared experiences.”
Proceeds from the Party for the Market benefit the mission of Reading Terminal, which is to feed “Philly’s heart and soul.” What that essentially means is a space for 80+ vendors offering everything from fresh produce, meats, and seafood to prepared foods, baked goods, crafts, and specialty items. Proceeds help with things like building maintenance, capital improvements, special programming, and community outreach.
Tickets for the event at Reading Terminal Market (1136 Arch St.) are now available (cost is $300) and can be purchased online at readingterminalmarket.org/event/party-for-the-market.
Keywords
Reading Terminal Market,
Party for the Market,
Fundraising event,
Philly