PMG founder and CEO George Popstefanov [Composite photo; source: PMG/DI Studio]
PMG, a Dallas-based global independent marketing services and tech company, has acquired London and New York-based Digital Voices, a leading influencer marketing agency known for blending data, creativity, and technology in campaigns that drive measurable business outcomes.
With the influencer marketing industry expected to increase 10x in the next 8 years, according to PMG, the deal represents a continued investment in “delivering customer-centric, full-funnel marketing solutions on a global scale.”
Terms of the deal were not disclosed.
“This is another exciting step forward in PMG’s global growth and our commitment to giving customers an edge in a rapidly evolving landscape,” PMG Founder and CEO George Popstefanov said in a statement. “The creator landscape has quickly evolved into a strategic lever for performance, brand storytelling, and commerce. The Digital Voices team brings a strong track record, complementary technology, and a culture that reflects our values. We’re looking forward to unlocking new ways to drive impact for our customers with this latest addition to PMG.”
Fort Worth-founded PMG relocated its headquarters to Uptown Dallas in 2024. Its other offices include locations in New York and London.
Value multiplier
With a team of 70 employees located in London, New York, and Costa Rica, Digital Voices brings extensive experience in leveraging creator partnerships to help brands reach and impact audiences, PMG said. The agency’s proprietary tools, Chord and Composer, offer strategic clarity, AI-generated insights, and operational efficiency at a global scale to allow for centralized campaign management, benchmarking, and predictive insights, among other capabilities.
As part of PMG, Digital Voices will expand its global influencer marketing practice and provide an even deeper layer of intelligence to PMG’s Alli operating system, PMG said, including future integration of Chord and Composer into Alli.
Digital Voices has delivered campaigns for such brands as General Mills, Adobe, DoorDash, and Unilever, with proven results across industries including technology, CPG, beauty, education, and health and wellness. PMG said that the team’s approach combines talent strategy with deep channel expertise to build creator partnerships that scale authentically and deliver results.
“Joining PMG means multiplying the value we create for both creators and brands,” said Jennifer Quigley-Jones, founder and CEO of Digital Voices. “We’ve built Digital Voices with a belief in data-backed creativity and setting the standard for client servicing in a rapidly innovating industry. As part of PMG, we’ll have the platform and resources to scale our offering across media, expand use of technology across our offering, and help our clients drive meaningful commercial impact and unlock greater potential.”
Acquisition part of a recent growth spurt
This marks the fourth acquisition in PMG’s 15-year history, with the most recent being Fort Worth’s Momentum Commerce in the summer of 2025, and follows an extended period of growth. Also in 2025, the company launched Alli Marketplace, expanded its presence across EMEA, and added new capabilities across retail media, commerce, and measurement.
“The integration of Digital Voices reinforces PMG’s position as a future-forward partner, enabling brands to unify media, technology, and storytelling to meet audiences wherever they are,” the company said.
The integration of Digital Voices begins immediately, PMG said, with a focus on maintaining excellence in service and delivering continued value for customers across both organizations.
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R E A D N E X T
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“This acquisition accelerates our vision to help brands navigate the modern commerce landscape through a fully integrated approach,” said PMG founder and CEO George Popstefanov. Momentum brings his company expertise across Amazon, Walmart, Target, Instacart, and other retail platforms.
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