Robbie Baty will lead HPI’s new Dallas Tenant Advisory Group. [Composite image; source: HPI/DI Studio]

Austin-based commercial real estate firm HPI has announced the launch of its Dallas Tenant Advisory Group, marking a strategic expansion of the firm’s platform. The new group will be led by Robbie Baty, a commercial real estate veteran with more than 20 years of experience representing tenants.

“The time is right for our platform—and Robbie is the right leader,” HPI Partner Hunter Lee said in a statement. “He is deeply respected in the industry and embodies the competitive, client-first mindset we embrace at HPI.”

Since 2021, Baty has represented tenants on over 8.9 million SF of transactions, advising on major projects including the Santander Consumer USA headquarters lease—the largest office lease completed in Downtown Dallas in the past five years. His client experience includes Brinker International, the PGA of America, Matador Resources, and Sewell Automotive. Most recently, he served as a vice chairman and Dallas Office Tenant Representation Leader at Cushman & Wakefield, where he drove more than 2.5x revenue growth.

“Robbie’s track record is consistent and proven,” added Colt McCoy, head of HPI’s Fort Worth office. “We’re excited for the energy and expertise he will bring as we continue to expand our North Texas footprint.”

Tapping into the growth trajectory of Dallas

HPI said it decided to launch a dedicated Dallas Tenant Advisory Group after several years of sustained growth. Over the last five years, the firm has grown assets under management in Dallas by almost 5x, strengthening its multidisciplinary platform across Texas.

“We aren’t doing this just to do this—we’ve been waiting for the right moment and the right person,” said Lee. “Robbie is a leader who’s hungry for this kind of opportunity.”

Baty said that the firm’s momentum, combined with Dallas’ economic trajectory, offers an ideal environment for reinvesting in the market with a focused tenant advisory team.

“When I look at the growth trajectory of Dallas, and the abundance of companies based in North Texas, I see a region that’s ready for additional, locally based tenant representation companies,” Baty, a Dallas native, said in a statement. “HPI already has the platform in place to help us to hit the ground running and make an immediate impact in the market.”.

‘A coach at heart’

As head of the Tenant Advisory Group, Baty, a D CEO Power Broker for 11 consecutive years and former NAIOP North Texas Office Broker of the Year, said he plans to build a best-in-class team and hire 10-12 producers for each of the office and industrial tenant representation teams.

He said that he also sees significant opportunity in data center representation, which he plans to develop as part of the group’s long-term strategy.

“My focus is serving clients. I’m dedicated to building a team of professionals who will deliver the best client experience and outcomes possible,” Baty added. “It’s also important to me that HPI is a Texas-based company. This is my home, and I firmly believe local companies want to work with local groups like HPI.”

Baty says he is particularly energized by HPI’s collaborative structure, which allows teams to work seamlessly across disciplines to deliver comprehensive resources to clients.

“I want to utilize my full skill set,” said Baty. “I’m a coach at heart—I love to build teams and lead. Starting a new business has always been a dream of mine, and I am thrilled to do it with such a great group of people. At HPI, I can truly do what’s best for the client. Their entrepreneurial mindset is exciting.”

Don’t miss what’s next. Subscribe to Dallas Innovates.

Track Dallas-Fort Worth’s business and innovation landscape with our curated news in your inbox Tuesday-Thursday.

 

R E A D   N E X T

  • North Texas has plenty to see, hear, and watch. Here are our editors’ picks. Plus, you’ll find more selections to “save the date.”

  • Social entrepreneur Byron Sanders, a former nonprofit exec, is CEO of Arete Health, launched in January 2025. [Photo: Michael Samples]

    Creatives Care Dallas brings virtual care, behavioral health, 2,000+ medications with zero copay, and more to Dallas County’s gig workers. The community initiative is powered by Arete Health Shield in partnership with the Dallas Music Office.

  • nominate by sept 12, 2025, for The Innovation Awards 2026, presented by D CEO and Dallas Innovates

    D CEO and Dallas Innovates have expanded The Innovation Awards 2026 with more individual and company categories this year. Now is your chance to be part of the region’s defining recognition for innovators.

  • The board cited Catherine Cuellar's cross-sector experience and community focus in selecting her to succeed CEO Tony Fleo after more than a decade of his leadership.

    A familiar figure in Dallas arts, civic innovation, and public service, Cuellar will succeed longtime CEO Tony Fleo following a months-long search as Social Venture Partners Dallas plans its next 25 years.

  • Data scientist Anmolika Singh put Dallas on the global AI Tinkerers map. At the first meetup, more than 30 pros—founders to Fortune 500 technologists—showed up to trade ideas, projects, and solutions.