PHOENIX (AZFamily) — Mexican authorities are searching for a popular social media influencer from Phoenix who went missing two days ago in Sinaloa, Mexico.
Nicole Pardo Molina, also known as La Nicholette, was last seen in a residential neighborhood in Culiacan, Sinaloa, according to an alert from the Sinaloa State Attorney General’s Office.
The alert system is called “Protocolo Alba.” It says her safety is at risk, and that she may be a crime victim.
Video circulating on social media appears to show masked men abducting the 20-year-old from her purple Tesla Cybertruck in Culiacan and forcing her into a white car.
Culiacán is the home of the Sinaloa drug cartel and is considered one of the most dangerous cities in Mexico.
Pardo Molina is originally from Phoenix and is said to split her time between Sinaloa and the Valley. She previously operated a boutique at the corner of Indian School Road and 59th Avenue.
“I passed by once and saw the business windows broken,” said a woman who works in the plaza and wanted to remain anonymous. “After the windows were broken, she closed her business.”
The Mexican American influencer has a large following on social media platforms, posting content about her lifestyle.
In 2023, a Mexican band named Grupo Arriesgado released a song about La Nicholette called “La Muchacha del Salado,” or “The Lady from El Salado.” It is a corrido, a type of song where historical events, social analysis, and drug cartels are common themes.
“The corrido literally says that she’s connected to them, but I don’t know,” said the plaza worker.
The song recounts that Pardo Molina is “working and risking it in Phoenix.”
“It’s something really bad because I have daughters and I think about my daughters,” said the plaza worker. “She was very young for this to have happened to her, but I don’t know if she was involved in criminal activity.”
Arizona’s Family contacted the Arizona Attorney General’s Office for comment about whether they are communicating with Mexican authorities on this case, and is awaiting a response.
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