The two-story boutique opens its doors on Jan. 31
GUESS JEANS knows that you can always go home again.
On Jan. 31, the L.A.-founded brand will unveil its two-story Los Angeles Homecoming store at the intersection of Melrose Avenue and San Vicente.
Credit: Josh Cho Photography
The 3,000-square-foot flagship channels a California spirit and the contemporary ethos of the fashion-forward West Hollywood Design District neighborhood. Shifting ceiling heights, asymmetrical staircases and wooden materials encase the curation of GUESS apparel. Envisioned as both a boutique and community hub, it also features a customization lab that can transform into a space for activations and cultural experiences.
And to the great delight of Angelenos, GUESS JEANS Homecoming has dedicated parking.
“Opening the GUESS JEANS store in Los Angeles is deeply personal — it is a return to our roots, not only the city where both GUESS and I were born but where the story of GUESS JEANS began,” said Nicolai Marciano, chief new business development officer. “L.A. has always been a cultural epicenter and a place where creative communities thrive. This space is about more than retail, it’s about building something meaningful with and for the city that shaped us, while creating a platform for the next generation of ideas, collaborations and storytelling.”
Credit: Josh Cho Photography
Credit: Josh Cho Photography
Grand opening festivities happen throughout the weekend. Following a Jan. 28 VIP dinner at The Living Room and press and influencer store preview and The Butcher’s Daughter brunch on Jan. 29, Angelenos are welcome to the grand opening party at Avalon Hollywood where DJ sets and live performances will unfold from Channel Tres, Flying Lotus, Heidi Lawden, Toro Y Moi, D33J, Hayes Bradley and Sophie Gray. Finally, on Jan. 31, the public store opening will be a shopping extravaganza with limited-edition pieces and customization experiences by L.A.-based creatives like Born x Raised, Babylon, Miaou, Brunch, The Collective, Alice and Mez.
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Credit: Josh Cho Photography
GUESS JEANS is located at 8700 Melrose Avenue in West Hollywood. Upon its Jan. 31 debut, the store is open from 11 a.m. to be 7 p.m.