Atlantic Music Group and Salomon kicked off Grammy Awards weekend on Friday night in Los Angeles with an immersive event that brought together sound and style.
Held at The Hole, the contemporary art gallery on La Brea Avenue, the celebration showcased the debut of Salomon’s new XT-Whisper sneaker while drawing a crowd that reflected the city’s music, fashion and nightlife scenes.
The party was filled with artists shaping the current moment in music. Among them were Alex Warren, the singer-songwriter who rose to prominence on TikTok, and members of The Marías — both Atlantic Music standouts entering Grammy weekend as nominees for Best New Artist. They were joined by an eclectic mix of established stars and rising talent, including Janelle Monáe, Kehlani, Tinashe, Feid, Ravyn Lenae, Ty Dolla $ign, Ne-Yo, Josh Levi and Sailorr.
Inside the gallery, guests moved through custom HiFi-inspired art installations that transformed the space into a multisensory experience, highlighting cutting-edge sound, design and visual experimentation. Each room offered a distinct sonic environment, encouraging guests to explore and engage with the artworks. Curated cocktails and light bites circulated throughout the night as DJs played and set the mood.
Salomon’s XT-Whisper was woven throughout the evening as both a functional performance sneaker and a lifestyle statement. Founded in 1947 in the French Alps, the brand’s mountain-sport heritage now leans into the momentum it’s gained on streets worldwide, from Paris to L.A., embraced by creatives, musicians and tastemakers who have helped make the brand a staple of contemporary street style.