Bill Simmons has strongly criticised the WNBA’s latest expansion plans, calling the league’s decision a short-sighted move despite its recent surge in popularity.
The WNBA has been riding a wave of momentum, with increased viewership, rising star power, and growing commercial interest.
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Against that backdrop, the league’s decision to expand into multiple new markets has been positioned as a sign of long-term growth. However, not everyone is convinced the timing or scale of the move is right.
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WNBA confirms expansion into three new cities
The announcement was shared via espnW, confirming the next phase of the league’s expansion strategy.
It stated, “The WNBA and NBA Board of Governors have formally approved WNBA expansion teams in Cleveland, Detroit, and Philadelphia. Cleveland will begin play in 2028, Detroit in 2029, and Philadelphia in 2030.”
The move represents a significant step for the league, adding three historic basketball markets over the next several years. Each city brings an established sports culture, which the WNBA will look to tap into as it continues to grow its audience.
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At the same time, expansion at this scale raises questions about talent distribution, competitiveness and whether the league can sustain its current upward trajectory while adding new teams.
Bill Simmons calls WNBA expansion ‘staggeringly stupid’
Among the most vocal critics was Bill Simmons, who did not hold back in his assessment of the league’s decision in a post via his X handle.
Simmons wrote, “Staggeringly stupid and an unapologetic money-grab that will immediately make the league worse.
“You can’t just frantically add new teams like fast food franchises the moment you have a little success. We have 7 decades of evidence. Build slowly and smartly. This isn’t smart.”
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Simmons’ criticism centers on the idea that rapid expansion can dilute quality, particularly in a league that is still building depth and consistency across its rosters. His reference to historical precedent reflects a broader concern that growth needs to be carefully managed.
While the WNBA views expansion as a sign of strength, reactions like this highlight the ongoing debate between scaling quickly to capitalise on momentum and ensuring long-term stability through gradual development.
As the timeline unfolds over the next few years, the success of these new franchises will ultimately determine whether the league’s aggressive approach pays off.
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