“As we look ahead to the next decade of Rams football in LA, this refresh is about sharpening what already defines us,” said Kathryn Kai-ling Frederick, Chief Marketing Officer, Los Angeles Rams. “It’s a modern refinement—elevating our identity with clarity and purpose while carrying our history forward, and matching the toughness, precision and competitiveness of our team.”
With global attention turning to Los Angeles and SoFi Stadium set to host a historic run of the world’s biggest sporting events, the Rams are taking the opportunity to raise the bar and evolve their look for the next era.
Debuting today—and continuing this summer with the introduction of two new uniforms—the Rams’ updated uniform closet delivers a cleaner, bolder and more streamlined aesthetic. The system incorporates subtle, heritage-inspired elements that honor the franchise’s legacy while maintaining a modern, forward-looking identity. The refreshed uniforms are available now at RamsFanShop.com, the Rams’ Zillow Draft House retail pop-up at Hollywood Park in Inglewood (adjacent to SoFi Stadium) through April 25, and will be available at The Equipment Room on Level 4 at SoFi Stadium starting on Sunday, April 26.