Peter Piper Pizza chose Mesquite to unveil what it considers the future of the brand.  

The chain opened its first corporate restaurant in Texas on May 28, with a concept that combines pizza with arcade games, gathering spaces and new technologies.  

“We selected this market with the intention of expanding the brand,” explained Genaro Pérez, the brand’s chief marketing officer, to The News.

The decision was no accident. Mesquite has a Hispanic population of around 44%, according to Census data, a demographic that has been key to the brand for decades.  

“We are a brand that naturally aligns closely with the multicultural market, specifically the Hispanic market,” he noted.  

Peter Piper Pizza currently operates 115 restaurants in the United States and Mexico. Although most are franchises, the new Mesquite location is the first corporate-owned restaurant in Texas.  

For the company, this location will also serve as a sort of laboratory where it can show future franchisees what the new generation of restaurants looks like.  

In addition to pizzas, wings and other dishes, the restaurant features more than 40 arcade games and an area called PlayPark, designed for young children to run, jump and slide.  

Some other technological upgrades have been underway for several years. The old tokens and paper tickets previously used for games have been gone for five years, and now players use a card called the Fan Pass to load credits, earn points and store electronic tickets.  

One of the most important features of the new restaurant is a giant 230-inch TV screen that can be divided into four separate sections.  

The restaurant will also continue to offer its lunch buffet Monday through Friday, in which you can eat as much as you want for less than $10, as well as fundraising nights for local schools, during which 15% of sales are donated to them. 

The company hopes it will become a hub for sporting events, especially now that the Dallas-Fort Worth region is preparing to host 2026 World Cup matches.  

Although the Mesquite restaurant is the first with this format, the company hopes it will serve as a model for future openings.  

“Starting today, this is what Peter Piper Pizza looks like,” Pérez said. “We call it Peter Piper 4.0, because it’s the Peter Piper Pizza of the future.”