Gyms Are Winning Gen Z, but Cancellation Issues Emerge
While more Gen Z-ers are embracing fitness than ever before, a new report from ABC Fitness reveals how…
There’s a Dark Side of AI Fitness Apps, Personal Trainers Warn
As artificial intelligence-powered fitness tools boom, a troubling pattern has emerged: motivation for some, obsession for others. ATN…
Why Women Might be the Future of the Protein Market
For the first time, women outnumber men in seeking higher protein intake, a scientific and cultural shift that…