How to create a commercially successful immersive experience
Commercial success metrics: look beyond attendance—track lifetime value, 4.5+ star reviews, customer acquisition cost (CAC), dwell time, and…
Meow Wolf partnering with Titmouse on LA exhibition
Immersive art company Meow Wolf is partnering with animation studio Titmouse on its upcoming Los Angeles location. As…
Why most immersive projects never get built
There is a reality in immersive and experiential development that the industry does not talk about enough: most…
Netflix launches second entertainment venue in Dallas
Streaming giant Netflix has opened its second Netflix House venue at the Galleria Dallas shopping mall in Texas.…
San Antonio Zoo unveils gorilla habitat, sets opening date
Collective laboratory The new extended programme has been met with excitement across the community of live immersive and…
Pure Imagination Studios | interview with Joshua Wexler
This philosophy extends naturally into the realm of themed entertainment, a market Cuningham entered in 1986 through its…
Simtec Systems | partnership with The VOID
Collective laboratory The new extended programme has been met with excitement across the community of live immersive and…
SeaWorld San Antonio opening Barracuda Strike coaster in 2026
Collective laboratory The new extended programme has been met with excitement across the community of live immersive and…
San Diego Zoo new elephant habitat to open early 2026
The San Diego Zoo‘s safari park has set early 2026 as the opening of its new Elephant Valley…
Resorts World New York City: $5.5bn transformation plan
Resorts World New York City in Jamaica, Queens has announced a $5.5 billion plan to become New York‘s…