How to create a commercially successful immersive experience
Commercial success metrics: look beyond attendance—track lifetime value, 4.5+ star reviews, customer acquisition cost (CAC), dwell time, and…
Netflix launches second entertainment venue in Dallas
Streaming giant Netflix has opened its second Netflix House venue at the Galleria Dallas shopping mall in Texas.…
Pure Imagination Studios | interview with Joshua Wexler
This philosophy extends naturally into the realm of themed entertainment, a market Cuningham entered in 1986 through its…
Simtec Systems | partnership with The VOID
Collective laboratory The new extended programme has been met with excitement across the community of live immersive and…
Moment Factory | Augmented Games global rollout
Moment Factory, a multidisciplinary entertainment studio with over 24 years of expertise in creating immersive and interactive experiences, has announced the…
Nubart | AI translation update for Nubart MOTION
Nubart, a creator of innovative audio guide solutions for visitor experiences, has unveiled a new feature for the Nubart MOTION…