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Browsing Tag

Brand strategy

2 posts
AArtificial intelligence
​Mark Ritson: ChatGPT’s new ads show even AI can’t deny the brand-building power of TV
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​Mark Ritson: ChatGPT’s new ads show even AI can’t deny the brand-building power of TV

  • September 30, 2025
Columnist Mark Ritson is amused that OpenAI’s first global brand campaign features emotional ads shot on film and…
BBooks
Amazon Books wants you to stop scrolling and start imagining in Droga5 campaign
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Amazon Books wants you to stop scrolling and start imagining in Droga5 campaign

  • July 24, 2025
Amazon Books is betting on an old idea: that the most immersive entertainment doesn’t stream, swipe or scroll.…
United States
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