How to create a commercially successful immersive experience
Commercial success metrics: look beyond attendance—track lifetime value, 4.5+ star reviews, customer acquisition cost (CAC), dwell time, and…
Meow Wolf partnering with Titmouse on LA exhibition
Immersive art company Meow Wolf is partnering with animation studio Titmouse on its upcoming Los Angeles location. As…
Los Angeles’s new Hospital of Emotions pop-up gives artists keys to the asylum – The Art Newspaper
It can be easy to knock “immersive” art experiences. Many are outrageously expensive, made for Instagram and making…
Why most immersive projects never get built
There is a reality in immersive and experiential development that the industry does not talk about enough: most…
SA’s 10 most-read Arts & Entertainment news stories of 2025
Editor’s note: At the end of 2025, we’re looking back at the stories that shaped San Antonio this…
Inside the Story Worlds of Netflix House Dallas: The Hype Magazine’s Exclusive First Look The Hype Magazine: Unveiling the Pulse of Urban Culture – From Hip Hop to Hollywood! Explore a Diverse Tapestry of Stories, Interviews, and Impactful Editorials Spanning Fashion, Gaming, Movies, MMA, EDM, Rock, and Beyond! www.thehypemagazine.com – The Hype Magazine The Hype Magazine
There is a moment, just before you cross the threshold into Netflix House Dallas, where the lines between…
Netflix launches second entertainment venue in Dallas
Streaming giant Netflix has opened its second Netflix House venue at the Galleria Dallas shopping mall in Texas.…
Pure Imagination Studios | interview with Joshua Wexler
This philosophy extends naturally into the realm of themed entertainment, a market Cuningham entered in 1986 through its…
Free family-friendly event at Brackenridge Park invites the community to honor nature
It’s the 10th annual Monarch Butterfly & Pollinator Festival, and this weekend, San Antonio is invited to celebrate!…
Texas scores first U.S. stop of D&D immersive experience
The classic role-playing game Dungeons & Dragons will come to life in a new way when Dungeons &…