Blackmores leverages community engagement, digital content for new launch
Named FiZZERS, the supplement comprises fast-dissolving microgranules that can be consumed as a drink (mixed in water), as…
Research challenges calcium and vitamin D use for bone health
Researchers in Canada evaluated 69 trials involving 153,902 participants, most of whom were community-dwelling and not at high…
Sermo data challenges ‘consumer-driven’ narrative in supplement purchases
Physicians are the “primary gatekeepers of credibility” in the supplement market, according to survey data from physician networking…