{"id":101175,"date":"2025-07-29T04:39:10","date_gmt":"2025-07-29T04:39:10","guid":{"rendered":"https:\/\/www.europesays.com\/us\/101175\/"},"modified":"2025-07-29T04:39:10","modified_gmt":"2025-07-29T04:39:10","slug":"inside-the-first-los-angeles-location-of-mexico-citys-most-famous-churreria-el-moro","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/101175\/","title":{"rendered":"Inside the First Los Angeles Location of Mexico City\u2019s Most Famous Churreria, El Moro"},"content":{"rendered":"<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph n2hx75i _1knl15h1 _1knl15h0 cej01i1\">Santiago Iriarte, a co-owner and grandson of El Moro\u2019s founder, says Los Angeles seemed like an ideal next location for his family\u2019s company. \u201cBefore we opened in Costa Mesa, I had never been to LA or Orange County,\u201d he says. \u201cIn LA, it\u2019s the closest to Mexico that will ever be.\u201d<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph n2hx75i _1knl15h1 _1knl15h0 cej01i1\">Founded in Mexico City in 1935 by the Iriarte family, El Moro will dramatically transform a key corner in Echo Park. Set on the corner of Sunset Boulevard and Laveta Terrace, the churreria will sport a clean, modern look with a creamy white exterior, its signature blue neon signage, colorful artwork, outdoor dining, and thankfully, an attached parking lot. The company hired notable international designer Nacho Cadena, founder of <a href=\"https:\/\/www.biennialoftheamericas.org\/session-speakers-blog\/ignacio-cadena\" target=\"_blank\" rel=\"noopener\">Cadena Concept Design<\/a>, to design the Echo Park location. Any remnants of the over 65-year-old building that used to house Patra Burgers are gone, a not-so-subtle reminder of Echo Park\u2019s considerable transformation over the decades.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph n2hx75i _1knl15h1 _1knl15h0 cej01i1\">Iriarte shares that the overwhelming and positive response to his Costa Mesa location gave him and his team the fuel to push for another outlet. \u201cAfter that first step in Mercado Gonzalez, we were confident that our brand and experience could be shared by a lot of people in Echo Park as well,\u201d he says.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph n2hx75i _1knl15h1 _1knl15h0 cej01i1\">El Moro Echo Park will operate from 8 a.m. to 11 p.m., and possibly until 1 or 2 a.m. on weekends, serving churros with seven types of chocolate for dipping or drinking, as well as the classic champurrado, caf\u00e9 de olla, and horchata lattes. Alongside the classic churros, <a href=\"http:\/\/elmoro-usa.com\/menu\" target=\"_blank\" rel=\"noopener\">El Moro will also serve<\/a> an ice cream churro sandwich, al pastor tortas, mole, and more.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph n2hx75i _1knl15h1 _1knl15h0 cej01i1\">Iriarte has big dreams for El Moro and the expansion of Mexican culture; El Moro Echo Park will be the 19th location for the almost 100-year-old chain. \u201cWe\u2019re very proud and excited to bring a little piece of a tradition from Mexico City to LA, other parts of the U.S., and hopefully, and then the world,\u201d he says. \u201c[El Moro] represents a part of Mexico\u2019s traditions and culture. We see all these big companies bringing other brands from the U.S., and they\u2019re always fighting for the next Domino\u2019s or Panera. But why don\u2019t we export Mexican brands, Mexican culture, and Mexican gastronomy?\u201d<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph n2hx75i _1knl15h1 _1knl15h0 cej01i1\">Starting in September, El Moro Echo Park will be located at 1524 W. Sunset Boulevard, Echo Park, CA, 90026.<\/p>\n","protected":false},"excerpt":{"rendered":"Santiago Iriarte, a co-owner and grandson of El Moro\u2019s founder, says Los Angeles seemed like an ideal next&hellip;\n","protected":false},"author":3,"featured_media":101176,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5123],"tags":[1582,276,14856,2961,14730,224,5337],"class_list":{"0":"post-101175","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-los-angeles","8":"tag-ca","9":"tag-california","10":"tag-coming-attractions","11":"tag-la","12":"tag-la-restaurant-openings","13":"tag-los-angeles","14":"tag-losangeles"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/114934682276119757","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/101175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=101175"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/101175\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/101176"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=101175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=101175"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=101175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}