Point Blank Tequila\u00a0<\/a><\/strong><\/p>\n Entrepreneur Andrew Summersett doesn\u2019t like to do things the easy way. Otherwise, he probably wouldn\u2019t have decided to start a Fort Worth-based tequila brand.\u00a0<\/p>\n \u201cNot to disparage the craft brewers or people making wine at home \u2014 I mean, it\u2019s all hard \u2014 but tequila, it takes some international work to get there and it\u2019s very labor intensive,\u201d he said.\u00a0<\/p>\n The hard work from Summersett and his partners has paid off. Point Blank, the brand Summersett launched last year, has already gained recognition. It earned top honors at the 2026 Agavos Awards International Spirits Competition, a global contest that honors distillers and marketers whose work is considered exceptional within the industry.<\/p>\n Judges awarded Point Blank\u2019s Blanco expression a double gold medal, with the Reposado and A\u00f1ejo each winning gold in their respective categories. In addition to the taste competition, Point Blank took home gold in the bottle design category for its creative, unusual appearance as well as gold in the marketing category for its overall branding strategy.<\/p>\n The award for the bottle design is no small thing for Summersett, who paid attention to every detail of the product.\u00a0<\/p>\n \u201cThe bottle design is based on the traditional pachita, a slim flask carried by vaqueros in saddlebags and satchels,\u201d he said. \u201cIt sits easy in the hand.\u201d\u00a0<\/p>\n Point Blank\u2019s iconic donkey on the label is not just a marketing gimmick. His name is Nacho, and he lives at Point Blank\u2019s distillery, where he roams the grounds \u201clike he built the place,\u201d Summersett said.\u00a0<\/p>\n When Summersett was starting Point Blank\u2019s distillery \u2014 Destiladora Agave Azul \u2014 he saw a brown donkey staring at him like the burro was the boss.<\/p>\n \u201cHe had this attitude,\u201d Summersett said. \u201cI knew he was right for Point Blank.\u201d\u00a0<\/p>\n The products are eco-friendly, with the bottle molded from 100% recycled glass, labels made from sustainable agave fiber and closures crafted from recycled metal.<\/p>\n Point Blank can be found in Total Wine stores across Texas, select liquor stores or ordered directly from the website.\u00a0<\/p>\n There are three price points:\u00a0<\/p>\n Business editor Bob Francis spoke with Summersett about launching the brand.\u00a0<\/p>\n Bob Francis:<\/strong> What got you interested in developing a tequila brand?\u00a0<\/p>\n Andrew Summersett:<\/strong> When people say, \u201cI\u2019m in the tequila space,\u201d really, you\u2019re in the farming space. It\u2019s a massive undertaking to see what all goes into the farming and the production, the harvesting element. Then, you\u2019re into fermentation and distilling. There\u2019s a lot of steps to the process to get it right and to do it the authentic way. It\u2019s just a very fascinating place and it requires all different kinds of people to make it go off right.\u00a0<\/p>\n Tequila, specifically, has always been my preference. I like it because there\u2019s a very gritty, grimy aspect to the culture. There\u2019s a big focus on preserving it the right way and delivering it the right way. I\u2019ve always loved it. It\u2019s always been my specific drink of choice. It\u2019s clean. You can drink it clean. It\u2019s a fascinating space.<\/p>\n Francis:<\/strong> What were you doing before this?\u00a0<\/p>\n Summersett:<\/strong> I\u2019m a real estate guy by trade. I\u2019ve built and developed on the commercial and residential side my whole career. Tequila has been a part of my business journey for the last four years. This is not something we decided to do on a whim. This has taken years to perfect, to build the relationships and build the brand the right way. It\u2019s been a very thoughtful process.\u00a0<\/p>\n Francis:<\/strong> Point Blank is coming to market at a good time. Sales of spirits have been increasing while other categories like beer and wine have been flat or down.\u00a0<\/p>\n Summersett:<\/strong> Beers are having a hard time and sectors of the wine industry are having a hard time. If you look at the numbers, I attribute a lot of it to a more health-conscious society. COVID changed everything for everybody. I think now more than ever, people are paying attention to their health, what goes into their body and what\u2019s behind the label, in the can or what\u2019s in the glass. Tequila is an example. You can make tequila very clean. If you\u2019re going to drink, it\u2019s arguably one of the better ways to do it. I think that\u2019s why you\u2019re seeing success in the tequila space.\u00a0<\/p>\n Francis:<\/strong> There are a lot of tequila brands out there now. How will Point Blank Tequila differentiate itself?\u00a0<\/p>\n Summersett:<\/strong> I love telling this story. I think when you walk down the aisle at Specs or Total Wine \u2014 any liquor store \u2014 you see all these bottles, all these labels and you\u2019re not really sure what to make of it. The goal was to design a unit, a bottle, that was authentic in nature to Mexican heritage, to design a label, you know, in the same fashion and a closure, a top, in the same way that told a story and to differentiate the brand.<\/p>\n We\u2019ve got an incredible team in a small town called San Juanito, which is outside of Guadalajara in Jalisco. That team does so much and their craft is so incredible. They have a story that deserves to be told. What you see on our website and in our social media is we\u2019re really trying to bring individuals like Don Jos\u00e9 Garc\u00eda, who is the patriarch, the boss man of the distillery, of the farming operations, of the composting operations. Our master distiller is a woman by the name of Zandra G\u00f3mez Santiago. Zandra is a bit of a unicorn in her space. She is a female master distiller. She is a pioneer in her own right. She\u2019s busting through barriers for women, which we think is really cool.\u00a0<\/p>\n To sum all that up, I want to portray and honor the work and the heritage from this part of the world and tell the story that deserves to be told. When people see Point Blank \u2014 we say all the time, no additives, no sugars, no dyes, no B.S. \u2014 this is tequila, Point Blank. We\u2019re proud of that.<\/p>\n Bob Francis is business editor for the Fort Worth Report. Contact him at bob.francis@fortworthreport.org<\/a>.<\/p>\n![\"\"](\"https:\/\/fortworthreport.org\/wp-content\/uploads\/2026\/08\/PB-Takes-Gold-@-Agavos-Awards-1-1024x643.jpg\")
Point Blank Tequila earned top honors at the 2026 Agavos Awards International Spirits Competition, a global contest that honors distillers and marketers whose work is considered exceptional within the industry. (Courtesy | Point Blank) <\/p>\n\n