{"id":102398,"date":"2025-07-29T15:32:12","date_gmt":"2025-07-29T15:32:12","guid":{"rendered":"https:\/\/www.europesays.com\/us\/102398\/"},"modified":"2025-07-29T15:32:12","modified_gmt":"2025-07-29T15:32:12","slug":"the-dorks-are-going-to-the-moon-but-can-it-last","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/102398\/","title":{"rendered":"The &#8220;DORKs&#8221; Are Going to the Moon &#8212; but Can It Last?"},"content":{"rendered":"<p>Momentum only lasts long-term for quality stocks, and these aren&#8217;t those.<\/p>\n<p>Forget about the BRICs, FANG stocks, and the &#8220;<a href=\"https:\/\/www.fool.com\/investing\/how-to-invest\/stocks\/magnificent-seven\/\" rel=\"nofollow noopener\" target=\"_blank\">Magnificent Seven<\/a>.&#8221; Lately, the hottest group of <a href=\"https:\/\/www.fool.com\/investing\/stock-market\/types-of-stocks\/momentum-stocks\/momentum-trading\/\" rel=\"nofollow noopener\" target=\"_blank\">momentum stocks<\/a> &#8220;going to the moon&#8221; is the &#8220;DORKs.&#8221; For those not in the know, that&#8217;s the acronym awarded to donut shop <strong>Krispy Kreme<\/strong> (<a class=\"ticker-symbol\" href=\"https:\/\/www.fool.com\/quote\/nasdaq\/dnut\/\" rel=\"nofollow noopener\" target=\"_blank\">DNUT<\/a> -9.00%), home buyer\/seller <strong>Opendoor Technologies<\/strong> (<a class=\"ticker-symbol\" href=\"https:\/\/www.fool.com\/quote\/nasdaq\/open\/\" rel=\"nofollow noopener\" target=\"_blank\">OPEN<\/a> -12.61%), Rocket Mortgage owner <strong>Rocket Companies<\/strong> (<a class=\"ticker-symbol\" href=\"https:\/\/www.fool.com\/quote\/nyse\/rkt\/\" rel=\"nofollow noopener\" target=\"_blank\">RKT<\/a> 1.00%), and department store <strong>Kohl&#8217;s<\/strong> (<a class=\"ticker-symbol\" href=\"https:\/\/www.fool.com\/quote\/nyse\/kss\/\" rel=\"nofollow noopener\" target=\"_blank\">KSS<\/a> -4.99%).<\/p>\n<p><img decoding=\"async\" alt=\"A cartoon rocket containing a dollar sign points toward the moon.\" loading=\"lazy\" src=\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2025\/07\/1753803132_696_\" \/><\/p>\n<p class=\"caption\">Image source: Getty Images.<\/p>\n<p>Over the past couple of weeks, starting about mid-July and running through Friday&#8217;s close, shares of Krispy Kreme stock had gained 43.5%. Opendoor soared 144.2%, Rocket rose 12.7%, and Kohl&#8217;s collected a cool 38% gain.<\/p>\n<p>And why? Not because of any substantive news, I can tell you. Over the past two weeks, the most exciting announcements put out by this group of four stocks were Krispy Kreme&#8217;s announcement of an $0.88-per-donut sale (glazed only) to celebrate its 88th birthday, and Kohl&#8217;s announcement of savings on back-to-school shopping.  <\/p>\n<p>Rocket cited a survey saying it&#8217;s &#8220;#1 for client satisfaction&#8221; (yeah, and I&#8217;ve got a mug that assures me I&#8217;m the &#8220;world&#8217;s best dad&#8221;). Opendoor announced a new two-step service whereby it buys a house, and then shares some of the profits with the seller when it resells it &#8212; an interesting twist on the home-flipping theme, but perhaps not quite enough to explain the stock price doubling!  <\/p>\n<p>To the contrary, after cluing in to the DORKs theme Monday, The Wall Street Journal pointed out the curiousness of investors suddenly glomming on to a pair of real estate picks in the midst of a &#8220;stagnant U.S. housing market,&#8221; at the same time as it questioned the wisdom of buying Kohl&#8217;s stock, which &#8220;has been losing ground to competitors for some time and has replaced its chief executive more than once in recent years.&#8221; <\/p>\n<p>The Journal&#8217;s conclusion: &#8220;Speculative stocks are having a moment,&#8221; and &#8220;YOLO bets&#8221; are back in fashion.<\/p>\n<p>You only live once, so invest in profitable companies while you still can<\/p>\n<p>But here&#8217;s the problem with such &#8220;you only live once&#8221; bets in the stock market: They&#8217;re a good way to kill your portfolio and ensure it won&#8217;t be able to come back to life.<\/p>\n<p><a href=\"https:\/\/www.fool.com\/investing\/how-to-invest\/famous-investors\/benjamin-graham\/\" rel=\"nofollow noopener\" target=\"_blank\">Benjamin Graham<\/a>, famed for teaching mega-investor <a href=\"https:\/\/www.fool.com\/investing\/how-to-invest\/famous-investors\/warren-buffett-investments\/\" rel=\"nofollow noopener\" target=\"_blank\">Warren Buffett<\/a> how to invest, once famously opined, &#8220;In the short run, the market is a voting machine, but in the long run, it is a weighing machine.&#8221; And two of the things that the market weighs when determining whether a stock that&#8217;s gone up can stay up are its profits and its debt.<\/p>\n<p>That&#8217;s worth keeping in mind before you dive into any of the DORK stocks yourself. Three of these stocks, after all &#8212; Krispy Kreme, Opendoor, and Rocket &#8212; aren&#8217;t currently earning any profits at all. Kohl&#8217;s is, and indeed, it earned a pretty respectable $121 million over the past year, and generated nearly that amount ($113 million) of <a href=\"https:\/\/www.fool.com\/investing\/how-to-invest\/stocks\/free-cash-flow\/\" rel=\"nofollow noopener\" target=\"_blank\">positive free cash flow<\/a> as well.<\/p>\n<p>Is Kohl&#8217;s stock a buy?<\/p>\n<p>The Kohl&#8217;s story gets even better when you <a href=\"https:\/\/www.fool.com\/investing\/how-to-invest\/stocks\/how-to-research-stocks\/\" rel=\"nofollow noopener\" target=\"_blank\">examine the company&#8217;s history<\/a>, and notice that as recently as 2022, Kohl&#8217;s was earning well over $900 million in annual profit &#8212; and that analysts who follow Kohl&#8217;s expect its earnings to at least double to $230 million in just a few years.<\/p>\n<p>The problem with even Kohl&#8217;s stock, however &#8212; and the reason I worry even this relatively more stable business will probably not be a winner &#8212; is debt. Data from <a href=\"http:\/\/marketintelligence.spglobal.com\/\" target=\"_blank\" rel=\"nofollow noopener\">S&amp;P Global Market Intelligence<\/a> show that, while Kohl&#8217;s sports a market capitalization of only $1.4 billion, which doesn&#8217;t look too expensive relative to its $121 million in earnings (the P\/E ratio is an unassuming 11.5), Kohl&#8217;s stock is actually much more expensive than meets the eye. Against cash reserves of only $153 million, Kohl&#8217;s carries $7.4 billion in debt, pushing its enterprise value up past $8.6 billion &#8212; about 6 times more expensive than its market cap alone would suggest.<\/p>\n<p>So even if analysts are right about Kohl&#8217;s earning nearly $230 million by, say, 2028, at today&#8217;s prices, that&#8217;s still a valuation of more than 37 times the earnings that Kohl&#8217;s might (or might not) earn a few years from now.<\/p>\n<p>Long story short, even the most promising of the DORK stocks, Kohl&#8217;s, is probably too risky to invest in. My advice: Don&#8217;t be a dork. <a href=\"https:\/\/www.fool.com\/investing\/how-to-invest\/stocks\/when-to-sell-stocks\/\" rel=\"nofollow noopener\" target=\"_blank\">And don&#8217;t invest in them, either<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Momentum only lasts long-term for quality stocks, and these aren&#8217;t those. Forget about the BRICs, FANG stocks, and&hellip;\n","protected":false},"author":3,"featured_media":102399,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[159,783,67,132,68],"class_list":{"0":"post-102398","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-space","8":"tag-science","9":"tag-space","10":"tag-united-states","11":"tag-unitedstates","12":"tag-us"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/114937249349948989","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/102398","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=102398"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/102398\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/102399"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=102398"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=102398"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=102398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}