![\"Creatonics](\"https:\/\/www.europesays.com\/us\/wp-content\/uploads\/2026\/08\/CS3LC3C6JVEFFM5P4MEGETZ64A.png\")
Creatonics founders Chris Curwen and Amy Williams MBE (Creatonics)<\/p>\nLaunched just two weeks ago, the dual system delivers 10g of pure micronized creatine, paired with targeted nutrients and botanical extracts for daily vitality.<\/p>\n
\u201cOur muscles are such creatine hungry organs that they gobble up everything,\u201d said the brand\u2019s co-founder Chris Curwen, describing how his creatine stands out from the increasingly crowded market. \u201cAfter you\u2019ve saturated them with creatine, the brain is actually able to take up some and that\u2019s why you only start to see the cognitive benefits with a dose of 10g per day. Yet, most products on the market offer doses of 5g or less.\u201d<\/p>\n
The dose is supplied across the two products, in an aim to reduce the risk of GI complaints as well as providing the opportunity to integrate ingredients specifically targeting women\u2019s health concerns in the morning and evening.<\/p>\n
\u201cIn choosing the ingredients, I looked at the physical changes that women experience during that midlife and beyond, and which changes impact their longevity,\u201d Curwen told NI. \u201cSo, things like sarcopenia, muscle wastage, brain fog and sleep quality, related to hormonal changes.\u201d<\/p>\n
The day blend, available in unflavored or lemon, contains Zensera lemon balm, vitamin D3, K2 and methylated B vitamins, to support bone health, mood, muscle function, energy and hormone regulation.<\/p>\n
The night formula, in unflavored or cocoa, includes magnesium glycinate, zinc, cocoa and SheVari4 shatavari, to support the immune system, hormonal balance, skin, hair and nails, cognitive function and sleep. <\/p>\n
Female equality in longevity<\/p>\n
After becoming fascinated by how people age during his biomedical sciences degree, Curwen further built his understanding of personalized strategies for altering the aging process during his Master\u2019s in Cell and Gene Therapy at University College London (UCL).<\/p>\n
While still studying for that degree, he joined the <\/b>Longevity Clinic Oxford Natural by Gowinglife, where he researched and developed longevity focused supplements and offered personalized longevity coaching. It was there that Curwen realized a huge gap in the market for female focused solutions.<\/p>\n
\u201cI recognized that it was a huge blind spot, not only for myself, but in the wider longevity field,\u201d he said. \u201cWomen\u2019s health was something that really wasn\u2019t looked at as much as it should be. A huge amount of the studies are in males.\u201d<\/p>\n
He noted that while there has been an explosion in menopause focused product developments, there are several aspects of women\u2019s health heavily impacted during midlife that have been overlooked.<\/p>\n
\u201cI noticed some of the most robustly evidenced supplements for the things that impact women\u2019s longevity weren\u2019t really being shown to that demographic, namely creatine,\u201d he said. \u201cI realized this is the perfect molecule for women in midlife so I created a formula around that hero ingredient, with all ingredients evidenced to offer health benefits to women in their mid-life.\u201d<\/p>\n
Partnering a female iconCreatonics founders Chris Curwen and Amy Williams MBE (Creatonics)<\/p>\n
The products were launched in founding partnership with brand ambassador Olympic Gold Medalist Amy Williams MBE, who will continue to promote the product across her social media.<\/p>\n
As well as promoting the products, Williams will support the brand\u2019s wider platform, by co-developing training programs for customers.<\/p>\n
Curwen added he believes there has been a positive movement towards promoting the benefits of weight training and muscle growth in the female population which his brand will work to highlight through its influencer partnerships.<\/p>\n
\u201cPart of our marketing strategy will be to work with women like Amy, who have such a following and such a good background in health and wellness,\u201d he added. \u201cAnd we will work to educate around the benefits of creatine beyond the gym, towards cognitive health and general longevity benefits.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Launched just two weeks ago, the dual system delivers 10g of pure micronized creatine, paired with targeted nutrients…\n","protected":false},"author":3,"featured_media":1026176,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[37],"tags":[384392,210356,55562,384393,13122,39007,64075,1002,4315,2385,210,1005,384394,101750,21191,1182,12169,54075,2824,18281,3092,6172,1236,384395,351731,9651,62,384396,384397,1732,384398,66742,19418,67,132,68,166574],"class_list":["post-1026175","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nutrition","tag-20-25-years","tag-20s","tag-adults-only","tag-african-ethnicity","tag-arena","tag-athlete","tag-blurred-motion","tag-color-image","tag-competition","tag-day","tag-health","tag-horizontal","tag-human-legs","tag-leaning","tag-motion","tag-nutrition","tag-on-the-move","tag-one-person","tag-outdoors","tag-performance","tag-photography","tag-power","tag-running","tag-running-race","tag-side-view","tag-speed","tag-sports","tag-start-line","tag-starting-blocks","tag-strength","tag-the-next-step","tag-three-quarter-length","tag-track-and-field","tag-united-states","tag-unitedstates","tag-us","tag-young-men"],"share_on_mastodon":{"url":"","error":"Validation failed: Text character limit of 500 exceeded"},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/1026175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=1026175"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/1026175\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/1026176"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=1026175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=1026175"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=1026175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}