{"id":1036282,"date":"2026-09-01T04:23:19","date_gmt":"2026-09-01T04:23:19","guid":{"rendered":"https:\/\/www.europesays.com\/us\/1036282\/"},"modified":"2026-09-01T04:23:19","modified_gmt":"2026-09-01T04:23:19","slug":"carolyn-murphy-joins-infinity-wellness-as-chief-brand-officer","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/1036282\/","title":{"rendered":"Carolyn Murphy Joins Infinity Wellness as Chief Brand Officer"},"content":{"rendered":"

\n\tCarolyn Murphy<\/a> is taking her seat at the C-suite<\/a> table.<\/p>\n

\n\tThe famed supermodel has been named partner and chief brand officer of Infinity Wellness<\/a>, the supplement brand best known for its True Greens powder blend and nutritional bars.<\/p>\n

\n\tEffective immediately, Murphy will work alongside founder and chief innovation officer Billy Merritt, helping to lead the creative vision across all aspects of the brand, from product development to consumer education.<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t\t\tInfinity Wellness<\/a> products. <\/p>\n

\n\tMurphy\u2019s appointment comes as Infinity Wellness<\/a> looks to expand its reach and build beyond its flagship assortment through active storytelling, newsletters, social campaigns and more. <\/p>\n

\n\t\u201cCarolyn embodies everything Infinity Wellness stands for. She brings extraordinary creative vision, impeccable taste and, most importantly, a genuine passion for healthy living. As we continue to grow the brand, Carolyn\u2019s perspective will help us create a deeper connection with consumers who are looking for wellness products they can truly trust,\u201d Lars Hem, chief executive officer, said in an official statement. <\/p>\n

\n\tSpeaking with WWD, Murphy called this a natural career move. Having spent years partnering with prestige beauty bigwigs like Est\u00e9e Lauder, she said she understands the value in maintaining a holistic brand. \u201cIt\u2019s so much about the feeling, the imaging, the storytelling, how we\u2019re communicating to our customer, and how we\u2019re making them feel. Whether I\u2019m working with a fashion brand or a beauty brand, those details helped me do my job best,\u201d she said. \u201cI\u2019m interested in translating that. I want people to feel connected.\u201d<\/p>\n

\n\tMurphy is setting herself up to be perceived as the \u201cexample of health,\u201d with plans to share her lifestyle, love of cooking and philosophy on aging. In doing so, she\u2019s hoping to open a direct line of communication between the brand and its community.<\/p>\n

\n\t\u201cI don\u2019t want it to ever come across as holier than thou,\u201d she said. \u201cWe want to build trust, and the transparency is important. Our consumers should be able to understand what they\u2019re taking and how it\u2019s making them feel. It can all be overwhelming, but when you simplify things a bit more, it\u2019s accessible. That\u2019s why I love the [Infinity Wellness] products; they\u2019re simplistic. I\u2019ve been using them, and I wholeheartedly believe in them. It\u2019s going to be so exciting to have this role and to get the feedback.\u201d<\/p>\n

\n\tFrom where she sits, the brand appears well-positioned to benefit from the wellness boom that\u2019s been driven by a larger emphasis on longevity within the beauty sphere. When asked what, if any, challenges face the business, she said: \u201cI think we\u2019re right on target. We\u2019re hitting this moment, and we\u2019re striking while the iron is hot.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Carolyn Murphy is taking her seat at the C-suite table. The famed supermodel has been named partner and…\n","protected":false},"author":3,"featured_media":1036283,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[37],"tags":[414635,284057,210,1182,67,132,68,3149],"class_list":["post-1036282","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nutrition","tag-carolyn-murphy","tag-executive-moves","tag-health","tag-nutrition","tag-united-states","tag-unitedstates","tag-us","tag-wellness"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/117193882342652222","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/1036282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=1036282"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/1036282\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/1036283"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=1036282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=1036282"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=1036282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}