{"id":1042066,"date":"2026-09-04T03:20:14","date_gmt":"2026-09-04T03:20:14","guid":{"rendered":"https:\/\/www.europesays.com\/us\/1042066\/"},"modified":"2026-09-04T03:20:14","modified_gmt":"2026-09-04T03:20:14","slug":"uvu-students-use-ai-to-develop-toothpaste-business","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/us\/1042066\/","title":{"rendered":"UVU students use AI to develop toothpaste business"},"content":{"rendered":"<p>OREM \u2014 For brothers Ben and Will Wright, artificial intelligence became more than something they studied in class. They started using AI to tackle a problem they knew personally.<\/p>\n<p>Ben Wright, CEO and cofounder of Klyyr said, &#8220;Early on in our life, we kind of figured out we&#8217;ve got something going on with our teeth that&#8217;s maybe different than our friends. Every time we would go to the dentist, it seemed like we were getting some sort of filling or cavity. (We&#8217;ve had) root canals, both of us, and what was interesting is, we&#8217;re a really healthy family.&#8221;<\/p>\n<p>The brothers are part of Utah Valley University&#8217;s first applied AI master&#8217;s cohort. They say AI helped them research, compare ideas and develop their first product.<\/p>\n<p>Will Wright, CEO and cofounder, said, &#8220;AI has really helped us narrow down and hone in on the perfect formula for our toothpaste. We&#8217;re working with food scientists and chemists to make sure that it meets all of the requirements and standards and it&#8217;s the best it can be. It helped us get the first draft of our formula.&#8221;<\/p>\n<p>That first product became a real business \u2014 but the brothers say toothpaste is just the starting point.<\/p>\n<p>&#8220;We are just so excited. I think we&#8217;re just getting started; there&#8217;s so many other products that we&#8217;ve talked about that we want to do. We feel like toothpaste is a great one to start with because we all use it, every day, a couple times a day. We really felt like what we&#8217;ve done here is create a product that is exactly what we want and we&#8217;re thinking that there&#8217;s going to be a lot of other people that want something just like that,&#8221; Ben Wright said.<\/p>\n<p>The brothers say there is one important limit to using AI: It can&#8217;t replace human expertise.<\/p>\n<p>&#8220;Obviously, we can&#8217;t trust AI blindly. It&#8217;s important to have a human in the loop so that would be the food scientists or chemists who are having the final say, but it does allow you to do research much quicker.&#8221; Will Wright said.<\/p>\n<p>For the brothers, that&#8217;s the bigger lesson: AI can speed up the work, but people still make the final call.<\/p>\n<p>The brothers are finishing the program while continuing to build their company. They say they&#8217;re already looking for new ways to use AI in whatever they build next.<\/p>\n<p>\n                                    The Key Takeaways for this article were generated with the assistance of large language models and reviewed by our editorial team. The article, itself, is solely human-written.\n                                <\/p>\n","protected":false},"excerpt":{"rendered":"OREM \u2014 For brothers Ben and Will Wright, artificial intelligence became more than something they studied in class.&hellip;\n","protected":false},"author":3,"featured_media":1042067,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[21],"tags":[691,738,64,419,418,407,210,421,420,425,50,422,423,62,158,399,314,67,132,68,424,313],"class_list":["post-1042066","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-business","tag-cars","tag-classifieds","tag-education","tag-health","tag-homes","tag-jobs","tag-local","tag-news","tag-radio","tag-salt-lake","tag-sports","tag-technology","tag-television","tag-traffic","tag-united-states","tag-unitedstates","tag-us","tag-utah","tag-weather"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@us\/117210620006631988","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/1042066","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/comments?post=1042066"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/posts\/1042066\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media\/1042067"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/media?parent=1042066"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/categories?post=1042066"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/us\/wp-json\/wp\/v2\/tags?post=1042066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}